Clocky free essay sample

ANSWER 1. For justifying recommendations with respect to target market segment(s) and positioning option(s) for CLOCKY, I analyze the following: Target market segment(s) 1. CLOCKY should be targeted towards the gift (fun-based) segment based on my analysis. Exhibit 8 of the case shows that the older the customer, the more inclined he/she was to purchase CLOCKY as a gift for someone else. Younger customers were more interested to purchase a CLOCKY for themselves. Exhibit 8 also shows that the maximum number of counts responding to CLOCKY’s interest to purchase was in the 26-35 age group, and 26. % considered to buy this as a gift. This segment overlapped with the 25-34 year olds who were used to hit the snooze button maximum (57% of them hitting daily) compared to the fastest risers, as mentioned in the case. This segment of people was likely to be the fastest switchers. Exhibit 8 also shows a steady number (896+557) = 1453 counts aged 46 and over with about 63% of intent to purchase a CLOCKY as a gift. These people were likely to be less switchers and could be leveraged upon CLOCKY’s target segment to translate their decision into purchase. To the higher aged persons, CLOCKY is more like Know-Feel-Do (Utilitarian Instrumental Product and buying decision process). Price is a trade-off variable here to them. Here, consumer satisfaction is actually expectation confirmation – and the loyalty is reward for performance relative to competitors. The relationship with CLOCKY is repeat, word-of-mouth, premium. Nanda can greatly leverage upon this relationship to increase CLOCKY’s business while targeting the right segment of people (aged above 45). CLOCKY can also appeal to Feel-Do-Know (Expressive Product and buying decision process), where it is bought of liking and impulse. Price is also a secondary concern here. Here, consumer satisfaction is actually â€Å"brand image self congruity† – and the loyalty is â€Å"affective commitment†. The relationship with CLOCKY is commitment and self-concept advocacy, both of which Nanda can leverage upon while increasing CLOCKY’s business while targeting the right segment of people (aged between 18 and 45). The target segment of gift is also consistent with the consumers’ behavior based on Maslow’s Hierarchy of Needs and Freud’s theory of being motivated by subconscious motivations. CLOCKY can generate a lot of interest through promotion of consumers who feel good about owning a CLOCKY and gifting it to someone of their love, and this can be good for Nanda initially at the time of bringing CLOCKY first to the market. Later on, she can incorporate the health issues (sleep benefit et al) and other value-add features once she has already got a bit of market share as CLOCKY’s start selling. Positioning options: 1. From my analysis, CLOCKY can be positioned initially as a pet-like fun device, good and cute to look at, nice to feel, that helps a person have a funny wakeup. She should position CLOCKY as a human-like funny person who demands attention in the morning and wakes up humans, just like their cute pets. The positioning in the area of gifts can have a very subtle message with the wakeup process. Without even stressing the health-related benefits et al. , Nanda can cleverly push CLOCKY as being both a nice looking human-like gift that in reality helps people overcome their sleep disorders. Even if the health stuff et al is not explicitly mentioned along rigorous medical terms, it is a major benefit that comes with purchasing CLOCKY as a fun gift item. The pitch that Nanda should make while positioning CLOCKY initially in the gift market is to appeal to the aesthetics and fun of the device, at the same time pointing out in the fun way why it makes wakeup so much easier. Based on the target segment of gift (fun-based), Nanda should position CLOCKY to fulfill the basic consumer psychology of the motivation of having a fun wakeup with a human-like pet device. This is a major motivation for consumers and Nanda can beautifully take advantage of this. It’s a sustained, increasing motivation and need for consumers. Based on Maslow’s hierarchy of needs, she can gradually move her customers up the consumer psychology matrix through better communications and positioning, but leveraging on fundamental psychological need of humans will immensely help CLOCKY reach out to masses and help in huge market proliferation. Positioning along the lines that CLOCKY is a product that addresses a basic human need will immense help CLOCKY get its first sales. The willingness to pay high premiums for satisfying this need is hugely advantageous to CLOCKY. Based on leveraging this consumer psychology, Nanda can greatly increase the value of CLOCKY’s brand. Consumers are willing to pay a premium for CLOCKY mainly because of their rational benefits (CLOCKY’s functionality, trust of Nanda, Quality, Familiarity and Availability of CLOCKY), emotional benefits (their personal preference to own a fun wakeup device – CLOCKY) and symbolic benefits (meaning of owning a CLOCKY as a fun, good-to-look, fashionable gadget) This will also help CLOCKY to build a unique brand. The promise it can make is –â€Å"have fun in waking up each morning†. It can deliver on this promise and gain consumer trust and credibility. ANSWER 2: For justifying recommendations with respect to product, pricing distribution and promotion strategies for CLOCKY, I analyze the following: Product: 1. CLOCKY should mainly be differentiated in its looks (e. g. more colors) and its feel (e. g. softness to hold) to give a wide range of design looks. Given the fact that Nanda has only one product to offer, achieving variety through more designs in color and texture will help CLOCKY appeal more to the gift segment. This will also not cost her much. 2. Nanda should also try and file a trademark protection for â€Å"CLOCKYâ„ ¢Ã¢â‚¬  soon, just to make sure that no one else can infringe on her device name or brand. However, this might be difficult to enforce for a startup, but she should certainly file for trademark protection. Nanda is operating in a mature market with near-perfect competition. There are many players already in her target market and the barriers to entry are very low. She also risks potential imitations and knock-offs. The power of buyers is huge, with very low switching costs, and the power of suppliers is fairly low (based on Porter’s 5 Forces analysis). CLOCKY is also susceptible to improved technological innovation, and runs the risk of being obliterated should a better technological design of the device comes through successful that lowers the device’s cost. CLOCKY’s Product Life Cycle (PLC) would decline fairly fast (about a year from my experience, which happens for any electronics innovation). Usually customers are open to purchasing new products from innovators and early adapters early on in the product lifecycle (especially when it comes to gifts and consumer electronics), after which it declines. Nanda thus must seriously consider rolling out new products derived from CLOCKY during its ongoing product lifecycle. One option is to have out co-branded CLOCKY accessories that are sold alongside CLOCKY. CLOCKY is a device that cannot be upgraded much on its own internal computing structure. Hence, the value-add to customers is not much based on the device improvements, actually. The key value-add to customers is the product features, and the benefits that CLOCKY bring in to have a funny wakeup. Nanda thus runs the risk of sustainable product differentiation. She definitely needs to build the CLOCKY brand and protect it from infringement, thereby holding on to CLOCKY’s position in the target gift market. Usually, in the gift market, the brand of a device commands a lot of purchase power, and Nanda could gradually move CLOCKY in this direction. She can also re-position her product as benefiting health, based on how CLOCKY sells and based on the profile of the buyers and their needs. Nanda is currently located in â€Å"New Products – Current Markets† in the North East Corner of Ansoff’s matrix with her CLOCKY product. Her core focus is on product development strategies. Soon, with CLOCKYs sales increasing, she will move to the North West Corner where she has to think of market penetration. Then she will move to the South West Corner for expanding CLOCKY to new markets, where she needs to know of market development strategies. She has to think of her options in her current location in Ansoff’s matrix. Her actions comprise of new product development (developing CLOCKY’s design better (especially related to looks and aesthetics) and preparing for mass manufacture (reducing the time of bring CLOCKY to the market, possibly through outsourcing manufacture in China) and 4 STPs (Segmentation, Targeting and Positioning) primarily based on Product, Promotion, Price and Place. Pricing and Distribution: 1. Nanda should keep the price of CLOCKY close to $40 per piece. This is mainly because she needs market penetration. And to get market penetration, she needs to sell more numbers of CLOCKY. Essentially, the key for a startup company is the time to break-even. Nanda does not have a lot of capital funding to sustain her business. Hence, the key is to offer a reasonably low price and try and capture as much market volume as possible. 2. Nanda should try and sell CLOCKY through her own website (maximum) and through boutique and gift shops (small number) CLOCKY’s profits are dependent on its price, cost of production and volumes sold. From the case, it states that Nanda estimates that the cost of production of CLOCKY is about $15 per unit. If manufactured in China, the total estimate comes to be around $20. If she prices CLOCKY at $40 per unit, and can cut down on CLOCKY’s distribution channel costs, this price would be quite profitable for her – as the price is good for a large Willingness-to-Pay for a gift for the value CLOCKY offers. She would be able to break-even very soon. In order to take advantage of this $40, Nanda needs to cut down on her distribution channel costs. From the case, partnering with retailers who have above 100% markup price will not work for Nanda at the inception of launching CLOCKY. Partnering with gift shops and boutiques is one option, but the majority of CLOCKY units should be sold through the internet. This is also a good attempt to make CLOCKY appear scarce in the market, and create demand. If consumers perceive CLOCKY of being of high value and is not available and accessible very easily through common outlets, it will create demand for CLOCKY. Nanda can greatly leverage upon this pull strategy of CLOCKY in her distribution channel to create more number of CLOCKY units sold. Nanda has a website called http://www. clocky. net (from the case) where interested CLOCKY buyers enter their details and register their interest. Nanda can easily enable buyers to actually order CLOCKY from this same website. It is a classic case of B2C marketing. The distribution channel would be very short and wide, and involve minimum costs for Nanda. Once she gets the online orders, she can coordinate the shipping of CLOCKYs from her manufacturer. Nanda has options of premium pricing, penetration pricing, economy pricing and price skimming with CLOCKY. She can go for Premium Pricing if she can pitch CLOCKY’s message to the right angle about addressing consumers’ basic motivational needs. She can go for price skimming once CLOCKY has been selling a lot. However, even if she goes for Premium Pricing, she does not keep the price very high. A double-the-price of production is good enough for Nanda. Nanda can also go for psychological pricing, responding to consumers’ emotional levels, if her marketing pitch is well along this direction. Promotion strategies: 1. CLOCKY’s message should be quite clear while making its brand promise: it jumps from the air and runs away, making you chase around it and have a fun wakeup. The fact that this is a human-like, personalized device should be the key pitch in promotion strategy. . Nanda should use the internet (along with her own website) to offer deals and update consumers about CLOCKY’s latest activities. Given the fact that her immense PR and media exposure is generating lots of hits on her website, she can use her own website http://www. clocky. net to offer promotions and create consumer purchase influences. 3. Nanda should leverage upon her immense PR and media exposure to build a large word-of-mouth marketing base at the initial stages of launching CLOCKY. This will greatly help in cutting down her advertising costs for CLOCKY. The immense publicity that Nanda is receiving can help position CLOCKY’s brand initially. The publicity can help generate awareness about CLOCKY, and coupled with internet-based blogs and product reviews, immensely helps in word-of-mouth marketing. Word-of-mouth marketing is often a crucial pillar of initial success for a startup company selling a consumer product like a gift. The publicity that she is getting is very good for advertising CLOCKY. Given the fact that Nanda does not have a large budget for advertising, the media publicity can help her greatly. Nanda’s PR and media exposure, as a proxy to CLOCKY’s IMC and promotion strategy, will greatly help Nanda enhance CLOCKY’s brand perception through: a) Reaching CLOCKY’s message at the right time and place to the right customer b) Developing consumers level of understanding and behavior with CLOCKY c) Correctly positioning CLOCKY’s brand in terms of points? of? difference and points? of? parity. d) Motivating consumers to consider purchase of the CLOCKY brand, especially while providing pitch to addressing their fundamental motivations and needs. e) Creating strong brand associations of CLOCKY with Nanda herself.

Strong emotions and ideas Essay Example For Students

Strong emotions and ideas Essay A comparison of To Autumn and La Belle Dame Sans Merci on how they present strong emotions and ideas  To Autumn and La Belle Dame Sans Merci are poems both written by John Keats. Both are classic examples of the genre. Both poems share emotive and passionate feelings. In to Autumn Keats describes his strong feelings about autumn. In La Belle Dame Sans Merci we see Keats express strong emotions about life and death. In this essay I plan to focus on the different emotions and ideas that Keats writes about in To Autumn and La Belle Dame Sans Merci. In To Autumn the first stanza describes the bounty, in the last the dreaminess, Keats expresses words that are so transparent and direct that reading the poem we almost forget they are words, and in fact are nature itself. Keats makes it appear as though the seasons are speaking to the reader and not him. This pensiveness and interaction with Mother Nature creates s subtle awareness of time passing and of changes taking place within nature. In La Belle Dame Sans Merci Keats presents his ideas quite differently to how he did in To Autumn. The ballad does not open with a relaxing tone; the first paragraph uncomfortably cuts off very sharply. A general comparison that one can make between the two pieces is that the contents of To Autumn are wholesome and natural whilst the contents of La Belle Dame Sans Merci is supernatural and incredibly dream like. Keats deliberately uses archaic language in To Autumn and La Belle Dame Sans Merci; this creates a more poetic effect in the two poems. We will write a custom essay on Strong emotions and ideas specifically for you for only $16.38 $13.9/page Order now To Autumn appeals greatly to the senses, with ripeness to the core is describing tasting of the fruit and is a description that therefore appeals to the taste buds. Keats also appeals to scent in To Autumn Drowsd with the fume of poppies In To Autumn descriptions appealing to the senses are generally positive. In La Belle Dame Sans Merci imagery related to the senses is more complicated than in To Autumn. There is imagery appealing to the senses that is a blur between positive and negative. Full beautiful a faerys child describes beauty that is supernatural, somebody so beautiful that it simply cannot be real. Keats also writes I see a lily thy brow which is obviously negative and is a description of fear. After describing fear Keats writes about looking pale and feeling ill With anguish moist and fever dew, And on thy cheeks a fading rose Fear and illness are two fundamental elements that Keats would have been experiencing from the point he realized he had tuberculosis. Keats presents his views in To Autumn by writing very vividly his imagination is almost photographic. In La Belle Dame Sans Merci the sonnet is so magical, supernatural and fantasy like the reader will inevitably make up their own mind about what Keats is describing. In To Autumn however the description of autumn is so clear that the reader can quickly see what Keats is describing. La Belle Dame Sans Merci the narrator appeals to feel sorry for the knight in the first stanza, the narrator shows concern in his opening line O what can ail thee. The first three stanzas of the sonnet contain many words with negative meanings ail, no birds and fever. The diction and outlook is evidently negative. The reader will probably sympathise with the knight because of this. To Autumn starts very differently. It starts with a definite positive and uplifting tone with the opening first stanza addressing Autumn, describing its abundance, its friendship with the sun, how Autumn ripens fruits and causes the late flowers to bloom. In the second stanza Keats appears to describe the figure of Autumn as Mother Nature, frequently seen sitting on the granary floor, her hair soft-lifted by the wind, and often seen sleeping in the fields or watching a cider-press squeezing the juice from apples. .u08c32158516c865c18ef41e59e3e794b , .u08c32158516c865c18ef41e59e3e794b .postImageUrl , .u08c32158516c865c18ef41e59e3e794b .centered-text-area { min-height: 80px; position: relative; } .u08c32158516c865c18ef41e59e3e794b , .u08c32158516c865c18ef41e59e3e794b:hover , .u08c32158516c865c18ef41e59e3e794b:visited , .u08c32158516c865c18ef41e59e3e794b:active { border:0!important; } .u08c32158516c865c18ef41e59e3e794b .clearfix:after { content: ""; display: table; clear: both; } .u08c32158516c865c18ef41e59e3e794b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u08c32158516c865c18ef41e59e3e794b:active , .u08c32158516c865c18ef41e59e3e794b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u08c32158516c865c18ef41e59e3e794b .centered-text-area { width: 100%; position: relative ; } .u08c32158516c865c18ef41e59e3e794b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u08c32158516c865c18ef41e59e3e794b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u08c32158516c865c18ef41e59e3e794b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u08c32158516c865c18ef41e59e3e794b:hover .ctaButton { background-color: #34495E!important; } .u08c32158516c865c18ef41e59e3e794b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u08c32158516c865c18ef41e59e3e794b .u08c32158516c865c18ef41e59e3e794b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u08c32158516c865c18ef41e59e3e794b:after { content: ""; display: block; clear: both; } READ: Woman plead with him! EssayIn La Belle Dame Sans Merci love plays a considerable part, I made a garland for her head is clearly a romantic gesture and hints that Keats has fallen in love with the faerys child. Keats also presents us with ideas on his feelings about death withering and fading flowers, winter, paleness, cold, sleep, and corpse-like men. Keats uses repetition of the word pale Pale warriors, death-pale and he uses the phrase paley loitering twice once in the first stanza and once in the last stanza. The plethora of imagery indicating death shows the reader that death was probably on Keats mind whilst he was writing La Belle Dame Sans Merci. To Autumn does n ot have a theme of love with a person but instead it describes a love of autumn and a love of life in general. Time is presented in different ways in the two poems. In To Autumn the poem has a solid theme of time passing soft dying day. There is also regret at the passing of time and the changing of the seasons Then in a wailful choir the small gnats mourn From this quote we can obviously tell that the gnats dislike autumn ending. In La Belle Dame Sans Merci the reader does not have as clear motion of time. The Knight loses track of time, he goes into a trance Hath thee in thrall.  To Autumn and La Belle Dame Sans Merci have both proved very influential poems over a long period of time. Despite living such a young life Keatss is undoubtedly one of the most important poets of the English language and his work will live on for many more years.

How to Reduce Accidents free essay sample

They demonstrate a central tendency which should not rule out a range of differences within each concept. ) 1. Assertiveness:   U. S. Americans tend to be candid and outspoken in communication with others, and they seldom shy away from disclosing facts about themselves. They prefer direct questions and respond with straight answers. They employ face-to-face confrontations to resolve differences. These patterns of behavior sometimes lead people from other cultures to view U. S. Americans as overly aggressive. 2. Effort-Optimism:   The linking of effort with optimism is one of the central characteristics of U. S. thought. Effort-optimism is a denial of fatalism;   it is the assumption that any challenge can be met, any goal achieved, if only a sufficient quantity of time, energy, skill, and willpower are applied. The motto of the U. S. Navys Construction Battalions (See-Bees) during World War II exemplifies this concept:   The difficult we do immediately;   the impossible takes a little longer. We will write a custom essay sample on How to Reduce Accidents or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3. Friendliness:   U. S. friendships is typified by warmth, informality, and other signs of acceptance, even toward comparative strangers. On the other hand, U. S. Americans assume that friendship involves comparatively few mutual obligations and lasts a relatively short time. People from other cultures become confused because those whom they would consider mere acquaintances are called friends by U. S. Americans, and because the warm manner of U. S. Americans leads them to expect a degree of commitment that the U. S. Americans do not feel and would find difficult to accept. 4. Getting Things Done:   U. S. Americans are most content when they are doing something. They believe that hard work is intrinsically valuable. In judging others, they give the most weight to their achievements, much less to character or spiritual qualities. U. S. Americans strive for efficiency because it enables them to get more things done in a given period of time. To people from certain other cultures, however, U. S. Americans seem driven. 5. Individualism:   The concept of individualism stresses the separateness of one human being from another, and the responsibility and initiative that each person must take on his own behalf. U. S. Americans join and leave groups frequently according to changing personal needs. people from highly group-centered cultures find the U. S. way of life fragmented because of its focus on individuals. 6. Materialism:   Like most other peoples, U. S. Americans are concerned about their well-being;   the difference in some cases is that U. S. Americans measure their well-being in terms of the number of tangible things at their command that enable them to enjoy uninterrupted comfort and convenience. People from cultures where spiritual, intellectual, or personal qualities are most highly valued may be so dazzled by U. S. Americans materialism that they overlook their finer values. 7. Pragmatism:   U. S. Americans are deeply practical. They want things, procedures, and people to meet the requirements of actual use in daily life. They tend to be adaptable and realistic, and they rely on common sense.    In making judgments, U. S. Americans are most interested in whether something works. Other peoples around the world often give more weight to historical tradition, theological command, moral purity, or theoretical consistency. 8. Progress:   U. S. Americans are oriented toward the future;   they want it to be better than their past and present. Given their elentless pursuit of happiness, they believe not only that thi ngs and people can be made to improve, but also that they should be made to improve. 9. Puritanism:   Puritanism is the term that describes the U. S. American habit of seeing a cause-effect relationship between correct thinking and good behavior on the one hand, and material reward or successful outcome on the other. It arose out of the old Calvinist doctrine that prosperity and success were sure signs that an individual was in Gods favor. 10. Scientific Method:   The methods of science involve devotion to attitudes such as skepticism, empiricism, and rationalism, and to procedures such as experimentation, detailed analysis, and inductive reasoning (reasoning from established facts to tentative conclusions). U. S. Americans seem to have a built-in readiness to accept scientific explanations as far more likely than any other possible explanation. Other peoples often remain at least as likely to rely on mysticism, authority, or tradition. 11. Success:   The self-esteem of individual U. S. Americans is largely tied   to their ability to get ahead in terms of the recognition of their peers as well as material affluence and social mobility. There is a deeply held belief in the U. S. that   anyone- through hard work, talent, and persistence- can rise well above the station in life to which he or she is born. Many other peoples around the world regard their status and role in life as both permanent and proper, and fail to comprehend the constant upward striving of U. S. Americans. 12. Time Consciousness:   U. S. Americans tend to feel that time is relentlessly rushing past them, and they frequently need to know exactly what time it is. They attempt to save time by moving at a rapid pace, taking shortcuts, and improving their efficiency of operations. They soon become anxious if forced to waste time. U. S. Americans are nearly always punctual and they expect others to be on time, too. Many other peoples have a far more relaxed attitude about time;   some seem to be almost unaware of its passage and in no way share U. S. Americans concern for punctuality. 14. America and the English Tradition| By Harry Morgan Ayres| | | This admirable summary of Anglo-American history first appeared (February, 1920) as an editorial in the Weekly Review. It seemed to me then, and still does, as a model in that form of writing, perfect in lucidity, temperance and good sense. Mr. Ayres is a member of the faculty of Columbia University (Department of English) and also one of the editors of the Weekly Review. Beowulf, Chaucer, Shakespeare and Seneca seem to be his favorite hobbies. | |   Ã‚  To sum up the gist of Anglo-American relations in half a dozen pages, as Mr. Ayres does here, is surely a remarkable achievement. | THE RECENTLY established chair in the history, literature, and institutions of the United States which is to be shared among the several universities of Great Britain, is quite different from the exchange professorships of sometimes unhappy memory. It is not at all the idea to carry over one of our professors each year and indoctrinate him with the true culture at its source. The occupant of the chair will be, if the announced intention is carried out, quite as often British as American, and quite as likely a public man as a professor. The chief object is to bring to England a better knowledge of the United States, and a purpose more laudable can scarcely be imagined. Peace and prosperity will endure in the world in some very precise relation to the extent to which England succeeds in understanding us.   Ã‚  Ã‚  1|   Ã‚  It is not an illusion to suppose that our understanding of the British is on the whole better than theirs of us. The British Empire is a large and comparatively simple fact, now conspicuously before the world for a long time. The United States was, in British eyes, until recently, a comparatively insignificant fact, yet vastly more complicated than they imagined. Each, of course, perfectly knew the faults o f the other, assessed with an unerring cousinly eye. The American bragged in a nasal whine, the Briton patronized in a throaty burble. Whoever among the struggling nations of the world might win, England saw to it that she never lost; your Yankee was content with the more ignoble triumphs of merchandising, willing to cheapen life if he could only add to his dollars. But the excellence of English political institutions and methods, the charm of English life, the tremendous power of the Empire for promoting freedom and civilization in the world, these are things which Americans have long recognized and in a way understood. Anything like an equivalent British appreciation of America in the large seems confined to a very few honorable exceptions among them. Admiration for Niagara, which is half British anyway, or enthusiasm for the â€Å"Wild West†Ã¢â‚¬â€your better-class Englishman always thrills to the frontier—is no step at all toward rightly appreciating America. |   Ã‚  Ã‚  2|   Ã‚  To no inconsiderable extent this is America’s own fault. She does not present to the world a record that is easily read. It is obvious, for instance—and so obvious that it is not often enough stated—that America has and will continue to have a fundamentally English civilization. English law is the basis of her law. English speech is her speech, and if with a difference, it is a difference that the philologist, all things considered, finds amazingly small. English literature is her literature—Chaucer and Shakespeare hers because her blood then coursed indistinguishably through the English heart they knew so well; Milton, Dryden, and the Queen Anne men hers, because she was still a part of England; the later men hers by virtue of affectionate acquaintanceship and a generous and not inconsiderable rivalry. English history, in short, is her history. The struggles of the thirteenth century through which law and parliament came into being, the struggles of the seventeenth century through which law and parliament came to rule, are America’s struggles upon which she can look back with the satisfaction that some things that have been done in the world need never be undone or done over again, whatever the room for improvement may still be. Americans, no less than British, recognize that independence was largely an accidental result of a war which sprang out of a false theory of economics, but whose conclusion carried with it a lesson in the management of empire which subsequent history shows the British to have learned thoroughly and for the benefit of all concerned. American independence, however, once established, pointed a way to democratic freedom which England hastened to follow. This we know. And yet—|   Ã‚  Ã‚  3|   Ã‚  And yet we allow these obvious and fundamental considerations to become marvelously obscured. We allow England’s failure to solve an insoluble Irish problem to arouse in us an attitude of mind possibly excusable in some Irishmen, but wholly inexcusable in any American. We allow a sentimental regard for some immigrant from Eastern Europe, who comes to us with a philosophy born of conditions that in English-speaking lands ceased to be centuries ago, to make us pretend to see in him the true expression of America’s traditional ideals. We allow ourselves to be far too easy with the phrase, â€Å"He is not pro-German, he is merely anti-British. Why are they anti-British? Why should they be permitted to make it falsely appear that recognition of the English basis of America involves approval of everything that England in her history may or may not have done? Why should they be allowed to pretend that disapproval of some particular act of England justifies repudiation of most of the things by virtue of which we are what we are? America from the first has been part of the great English experiment—great because it is capable of learning from experience.   Ã‚  Ã‚  4|   Ã‚  The world has put a big investment in blood and treasure, and all that they imply, into the education of England. It is satisfied—the world’s response to Geermany’ insolent challenge is the proof of it—that its pains have been well bestowed. England is more nearly fit than any other nation to wield the power that is hers. That is not to deny the peculiar virtues of other nations; indeed, these virtues have largely contributed to the result. Italy has educated her; France has educated her; we have done something; and Germany. In result, she is not perfect—the English would perhaps least of all assert that—but she has learned a great deal and held herself steady while she learned it. It is a bigger job than the world cares to undertake to teach any other nation so much. Nor would it be at all likely to succeed so well. For what England has to offer the world in return is not simply her institutions; it is not merely a formula for the effective discharge of police duty throughout the world; it is the English freeman, whether he hail from Canada, Australia, Africa, or the uttermost isles of the sea.   Ã‚  Ã‚  5|   Ã‚  A most adaptable fellow, this freeman, doing all sorts of work everywhere, and with tremendous powers of assimilation. Consider him in his origins. He began by assimilating fully his own weight in Danes, while remaining an English freeman. He then perforce accepted a Norman King, as he had accepted a Danish one, hoping, as always, that the kind would not trouble him too much. But when Norman William, who was very ill-informed about the breed, killed off most of his natural leaders and harried the rest into villainy, how did he manage in a small matter of two hundred years or so to make an English gentleman not only of himself but of all the rag-tag of adventurers who had come over with William and since? How did he contrive, out of a band of exiles fleeing from an Egypt of ecclesiastical tyranny, broken younger sons, artisans out of a job, speculators, bondmen, Swedes, Dutchmen, and what not, to make America? Is he one likely to lose his bearings when in his America the age-old problem again heaves in view? This is a job he has been working at pretty successfully for more than a thousand years. Grant him a moment to realize himself afresh in the face of it. Don’t expect him to stop and give a coherent explanation of what he is doing. He wouldn’t be the true son of the English tradition that he is if he could do that. Perhaps the occupants of the new chair can do something of the sort for him.

Free Essays on Abortions a Matter of Choise

Abortion A MATTER OF CHOICE The topic of abortion is one of the most controversial of our times. It has caused countless deaths and several violent confrontations between the two separate parties of opinion. The fight between pro-life and pro-choice supporters has been long and brutal. This is because, despite what several people may believe, abortion is neither right nor wrong. It is a matter of personal opinion. In this way, each side can say with certainty that the other is wrong. Therefore the question remains; should abortion be legal? Though some may disagree on this point, the fact is that legalized abortion is the only option that will protect the lives of American citizens. One only needs to look into American history to see the results of prohibiting abortions to women. The violence which occurs today because the of pro-choice/pro-life conflicts is minimal in comparison to the thousands of hopeless women who turned to the illegal abortions either self-inflicted or preformed by the backroom _______________________________________________... Free Essays on Abortions a Matter of Choise Free Essays on Abortions a Matter of Choise Abortion A MATTER OF CHOICE The topic of abortion is one of the most controversial of our times. It has caused countless deaths and several violent confrontations between the two separate parties of opinion. The fight between pro-life and pro-choice supporters has been long and brutal. This is because, despite what several people may believe, abortion is neither right nor wrong. It is a matter of personal opinion. In this way, each side can say with certainty that the other is wrong. Therefore the question remains; should abortion be legal? Though some may disagree on this point, the fact is that legalized abortion is the only option that will protect the lives of American citizens. One only needs to look into American history to see the results of prohibiting abortions to women. The violence which occurs today because the of pro-choice/pro-life conflicts is minimal in comparison to the thousands of hopeless women who turned to the illegal abortions either self-inflicted or preformed by the backroom _______________________________________________...

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- Art and Music Appreciation - Essay Example in God’s design, but Leonardo illustrated it in a scientific or mathematical diagram, still showing a beautiful form and capturing the movement of that time. This painting seeks ancient classic forms to create a historic scene: a Renaissance characteristic that is carried off with architecture (Palladian columns) and figures (Constantine). If the same action took place in a forest, it would be robbed of the elegance and historic props necessary to tell the story, and it would lose significance. The Emperor requires the regal surrounding and the baldachin (or marquee): piety. The poor and rich onlookers would not be contrasted so sharply if the background was neutral: here the beggars are seen as being there at the behest of a kind king: charity. The rich are there to pay homage to a Christian leader: humility. The grandeur underlines the meaning. Mother and child pictures and statues have come down to us from ancient times: much further back than the Christian era. Isis, the Egyptian goddess, was often depicted with her son Horus, which scholars think is one example of the source of most Mother/Child portrayals. There is also the Phemba, a 19th century African secular statue of a mother and child. Michelangelo’s early 1500s statue of Madonna and Child is a highly evolved rendition of a very old theme that differs greatly from early medieval images, which were idealized, and largely based on icons. Even medieval statues have a stiff flat look, and almost all show the Madonna with an ‘upturned egg-shaped head’ and long Byzantine nose. Michelangelo’s statue is a sensitive portrayal of a melancholic woman: a humanistic sketch of emotion. The lyrics of the Spring sonnet, and the strains of the chamber music that paradoxically paint an outdoor scene, are my favorite of all the four movements. Here we have a clear sensation of hope in all things new: ‘a glittering arrival of Spring’ full of little birds, zephyrs (light breezes), leaves and plants that

That which is accepted as knowledge today is sometimes discarded Essay - 5

That which is accepted as knowledge today is sometimes discarded tomorrow - Essay Example Whether in primary or middle school, the true purpose of education has lost its significance to a great extent as people seem to have forgotten that education is intrinsically linked with acquisition of knowledge. (Davidson and Carber, 2009, p.9) During the formative years, the students traverse through different stages of development and the educational programs that they are taught are not similar as that of middle schools, but one of the most significant aspects of PYP or Primary Years Program is to inculcate the idea of inquiry although it is doubtful whether the educators make genuine efforts for developing the stance of inquiry (Davidson and Carber 2009, p.11). Moreover, the teachers are concerned with the completion of curriculum that robs the children of their natural abilities of expression. For instance, if a child is unable to grasp the concept of ‘transparent’ in the classroom, a teacher may or may not prefer to take special efforts to think of a better way to solve this problem although the principles of teaching reinforce this concept. Thus, knowledge remains unfinished in most schools from early childhood and children may never learn to ask questions even during the latter years when they grow up to become adults. Knowledge, as it is known to us remains a maxim that looks good in text books and it is a fact that few people will be able to abolish when viewed in today’s perspective. The most common example that can be cited for explaining the redundancy of knowledge is that of computer education, which is now being taught in most schools and colleges. It is undoubtedly true that the world of computers, which is developing faster than a sudden storm, leave the learners in awe. Moreover, the parents are puzzled with the inclination among most children to choose computer as their chosen subject. Additionally, the computer programs and curriculums that are taught in

The Book of Songs Essay Example for Free

The Book of Songs Essay While â€Å"Air of the States† depicted the thoughts of the ordinary, minor and major odes have poems that portray the views of nobility and rulers. The Minor Odes is mainly written by aristocratic people, and The Major Odes has the words of the kings and rulers. Divided by decades, the poems tend to talk more about broader themes. Readers can find those implications from the specific examples shown in the poems. The poem â€Å"What Plant Is Not Faded?† is the last of the minor odes. It starts by questions that are rhetorical. The questions all describe the marching line of soldiers on expedition. The speaker is revealed as a soldier in the line â€Å"Alas for us soldiers†. The soldier is lamenting on how they are treated as animals, not â€Å"fellow-men†. However, the poem does not show sign of any resistance toward the leaders. Although they are dwelling on their harsh and misfortunate circumstances, seem to understand their leaders and practice loyalty that Confucius stressed in his teaching. The last line â€Å"And we push them along the track† implies that they are keep going to follow the leader like what they were doing during the expedition. The first poem of The Major Odes, â€Å"King Wen† mainly uses its lines for praising the King Wen. It lists positive aspects of the king and says heaven gave him the position. It also warns about the responsibility of the ruler: â€Å"The charge is not easy to keep. Do not bring ruin on yourselves.† But more part of the poem gives reader hope about the future of Zhou.