How Different Types of Transition Can Effect a Child Development

Explain how different types of transition can affect children and young people’s development Transitions are changes that take place in our life, changes which can occur over a short or long period of time, can be physical, emotional, personal or psychological, and can be predictable or unpredictable. Life is full of changes and every child and young person will go through many transitions. Some of them may have a positive effect (such as an increased level of motivation or improved self–esteem); others may have the opposite effect.The experiences of a child or young person when dealing with transitions will affect, positively or negatively, his development, and can have an important role in learning the skills to cope with other changes later in life. Some transitions (such as starting school, moving through curriculum stages or puberty) are predictable. Children should be prepared in advance, and have the opportunity to talk and ask questions about these changes. In t his way any negative impacts can be minimised, and the transition should be less stressful for the child or young person.This approach can be applied to any predictable transition, whether educational, physical or physiological, and the approach can be beneficial even for such small changes as moving from one activity to another in the classroom. For some transitions, the child or young person cannot be prepared in advance, and there will be no opportunity to discuss the change before it happens. Changes such as bereavement, family break-up or serious illness are generally unpredictable.Because these changes are not anticipated, they can cause distress and feelings of lack of control in the child or young person. This can affect emotional and behavioural development, in turn leading to possible impacts on physiological and intellectual development. Family break-up is an example of a transition which may involve other significant changes in a child or young person‘s life. The c hild or young person’s life seems to have turned upside down, causing confusion and uncertainty.The child or young person can experience powerful emotions of anger, sadness, fear and insecurity. For many children, their emotional distress may cause changes in behaviour. Some children or young people will not be able to show their feelings or to talk with others about what they are going through; they may isolate themselves, becoming quiet and withdrawn. In others, the reaction may be the opposite; they may become verbally or even physically aggressive or just generally less cooperative – slamming doors, staying out late or getting into trouble.A good relationship between the child or young person and his practitioners can have a positive effect on their emotions. The practitioners must learn to recognise signs of transition anxiety, including body language, changes of behaviour, or changes in their work. Sometimes a child or young person may find it easier to express t heir feelings and thoughts through art work, stories or poems, than to articulate such complex emotions verbally. Starting primary school is a predictable, intellectual transition, which can be emotionally upsetting for some children.They may experience anxiety and stress when they first attend the new setting or meet a new teacher. There are a lot of changes involved – it will often be their first experience of being separated from their parents for any length of time; their routine changes with the hours at school and the longer periods of concentration required; they need to make new friends, undertake new activities and adhere to new rules. They can start showing anxiety and sadness at moving school which will affect their behaviour, and may result in regression and clinginess. ?

John Steinbeck’s use of Realism Essay

John Ernst Steinbeck has written many award winning novels, some of which has even been produced as plays that captured audiences everywhere. Steinbeck wrote about real life experiences using realism, characterization, and dreams to emphasize his points and make an impact on his readers in order to reform or change society. The realism used in Steinbeck’s works is not only effective in informing the reader of circumstances that should be changed, but this nineteenth century literary style also creates great feelings of empathy toward the characters and their dreams. Steinbeck used realism to convey his points for a purpose, and his main purpose was that he wanted something to be made known to the public. Of Mice and Men and The Grapes of Wrath both tell of the hardships people went through and also the harsh conditions of their situations. The characters in both of these novels play and important role in personalizing the occurring events for the reader, making the novel more effective in getting the writers’ messages across to the audience. Steinbeck’s use of the American Dream and the will for the characters to succeed is also evident throughout the two novels. These dreams help the reader to relate to the characters, therefore making a bigger impact on those who read the novel. John Steinbeck’s novel â€Å"The Grapes of Wrath†, tells of a very harsh journey to California that the Joads, like many other families in the 1930s Depression era, embarked upon in order to find work and escape their dying farms in Oklahoma. During the depression a severe drought covered the plains, called the Dust Bowl. This natural disaster destroyed any chance that the farmers had of making a living, and they were forced to travel west and leave their homes in hopes of finding a job. Part of the novel’s sense of realism comes from the setting. The Joads head to California from Oklahoma and their journey is characterized by poverty, starvation, death, and suffering (Stegener 405). Steinbeck not only utilizes the setting as a sense of realism but also uses vivid description and specific details to draw attention to the numerous hardships encountered by the families forced to travel west in search of opportunity (Jackson 316). The first evening after the Joads leave their home, they stop on the side of the road to help another family. This family  is very thankful for the Joads help, and offers their tent for the Joads’ sickly grandfather, but unfortunately Grandpa passes away that night. The family is troubled from the very start of their journey and Steinbeck creates feelings of sympathy toward the Joads as well as the other families in the same situation. As the novel progresses, the family’s disparity becomes more and more evident. Grandma Joad dies shortly after Grandpa does and since the Joads are indigent and can barely meet ends to survive, they are forced to beg for money to bury Grandma Joad. Despite family’s disappointments, they just keep going (Britch and Lewis). As they continue to travel the Joads encounter many more obstacles, but there is one incident as the novel comes to a close. Rose of Sharon, the oldest daughter, goes into labor and her baby is stillborn. Rose of Sharon notices a dying old man who is malnourished and offers him her breast milk so that he might be able to survive. As the novel closes, the reader is left with despair and a sense of loneliness. Steinbeck’s uses of realism makes a strong impact on the reader, which makes this one of the greatest American novels ever written (Jackson 316). Of Mice and Men was also written during the time of the 1930s, the depression era. This novel is a short story of two men a small, short, and smart guy named George and a big, tall, mentally retarded man named Lennie. The novel is based around these two main characters and their journey to fulfill their dream to find true happiness on a farm that they can one day call their own (Hearle) In â€Å"Of Mice and Men† the use of realism is not only seen through the depressing life of George and Lennie, but it also shows the life that Crooks, a black stable hand on the farm, had. The character of Crooks is used to symbolize the social standing of the black community occurring during the time at which the novel is set. Crooks is a lonely African American on the farm that feels out of place. As George and Lennie explain their dream to Crooks he brushes them off and says that no one around here can implement their dreams. This realism gives the reader an impression that Crooks has absolutely no hope. However, Crooks may be pessimistic, but yet even he has a dream, which is the hope of one day experiencing the joys of  his childhood again. Crooks’ character is portrayed as very lonely in the novel, this is evident when Crooks explains, â€Å"A guy needs someone.† (Mice 77). Crooks is telling the reader the need of human interaction. This realism that Steinbeck uses shows the reader the harsh realities of the black community during the time of the depression in the 1930’s Steinbeck not only uses realism to make an impact on his readers but he also uses strong characterization to his advantage as well (Howard). By using characters such as Ma Joad and Curley’s wife, he is able to personalize the novel for the reader. This technique that Steinbeck uses makes the reader feel like he/she can relate with the characters’ struggles, therefore, creating a greater sense of understanding toward the characters’ situations (Horn). These two characters can best be described as strong, courageous, and they show great amounts of integrity as well as faith. In order to write a great book that will make an impact on the reader, the author must not only use realism but also have a strong sense of characterization for the reader to relate to. Steinbeck successfully achieved both of these aspects of a great novel. John Steinbeck’s character, Ma Joad in â€Å"The Grapes of Wrath†, is the epitome of a strong character. She is a supportive, loving woman, and surprisingly the family’s center of strength (Britch and Lewis). She is intent on keeping the family whole and together. The family looks to Ma Joad for their source of hope and encouragement. She is the emotional and physical backbone of the family, and it is very important to her to provide the family with comfort, nourishment, and support. â€Å"Without warning Grandpa began to cry. His chin wavered and his old lips tightened over his mouth and he sobbed hoarsely. Ma rushed over to him and put her arms around him. She lifted him to his feet,her broad back straining, and she half lifted, half helped him to the tent† (Wrath 185). Steinbeck makes it clear to the reader in this passage that Ma is the first to step up in times of need, and she puts others before herself no matter what. â€Å"Under the spread of the tarpaulin Grandma lay on a mattress, and Ma sat beside her. The air was stifling hot, and the flies buzzed in the shade of the canvas. Grandma was naked under a long piece of pink curtain. She turned her old head restlessly from side to side, and she  muttered and choked. Ma sat on the ground beside her, and with a piece of cardboard drove the flies away and fanned a stream of moving hot air over the tight old face. Rose of Sharon sat on the other side and watched her mother† (Wrath 285). The reader notices several times throughout the novel that Ma will care for anyone in need no matter what the circumstance. â€Å"In show of her fundamental spirit she accepts Casey into the family because the Joads just do not refuse ‘food an’ shelter or lift on the road to anybody that ask[s]'† (Britch and Lewis). She takes it upon herself to look out for to avoid any discouragement to the other family. Grandma dies in the back of the wagon with Ma by her side, but trying to avoid any discouragement to the other family members, Ma does not share the news until they have reached their stopping point. The strength that Ma shows in this situation is far great that any exhibited by the other family members. â€Å"Her capacity to care marks the measure of her self-respect. â€Å"As the action progresses her caring does not change in kind but rather grows in breadth and intensity† (Britch and Lewis). By creating such a noble character, Steinbeck greatly influences his readers, and his efforts in sharing the hardships these families in the 1930s went through are successful. The character of Curley’s wife is a very vivid and unique one. She represented the way that women were viewed by society as a whole. Steinbeck portrayed Curley’s wife as a temptress, when actually the woman is just craving for attention. Steinbeck made Curley’s wife stand out by the fact that she was the only woman on the ranch, she was the only one who dressed to impress, and the only person without a full name (Thesing). Steinbeck often used very colorful statements like â€Å"She had full, rouged lips and wide-spaced eyes, heavily made up. Her fingernails were red. Her hair hung in little rolled clusters, like sausages. She wore a cotton dress and red mules, and the insteps of which were little bouquets of red ostrich feathers† (Mice 31). These vivid and wild descriptions that Steinbeck created for Curley’s wife is just one of the many characters that Steinbeck created, in order for the reader to feel or relate to what the character is going through. In Curley’s wife’s case she is an attention deprived woman that is just one of the many lonely people on the ranch. â€Å"Of Mice and Men† and â€Å"The Grapes of Wrath† both examine the morality and necessary actions the characters choose as they pursue their dreams. Steinbeck uses the concept that dreams are better that reality, but that the dream is really hard to grasp. This concept is also used by three other famous authors who are Crane, Norris, and Dreiser (Benson 256-257). What is the American dream? The American dream is the faith held by many Americans, that through hard work, courage, and determination one can adhere financial prosperity and also some believe that it is led to an emphasis of material wealth as a measure of success and/or happiness. Like many people today the characters George, Lennie, Candy, Curley’s wife, and the Joads all wanted the American dream. Most of their dreams of success, wealth and prosperity were depleted by the harsh realities of life. Most of the characters in the novel Of Mice and Men have a dream of something. George and Lennie are best friends that go everywhere together. Their dream is to someday own a farm of their own and have rabbits to tend to. The dream to Lennie is an antidote to disappointment and loneliness, and he often asks George to recite the description of the farm to him. This dream is ultimately lost when Lennie kills Curley’s wife and George kills Lennie towards the end of the novel. This dream was later shared by two other friends on the farm, Candy and Crooks. As the reader can see these dreams are one way that the characters can cover up the loneliness and hopelessness of their existence. One other character in the novel that had a dream is Curley’s wife. Curley’s wife’s dream is her fantasies in becoming a part in movies and having a life of luxury. This dream is shattered and never fulfilled, because of the dissatisfaction of her life and when she is accidentally killed by Lennie. As the reader can see the dreamers in the novel are undermined by the hard facts of reality (Astro 43). In the 1930s the country suffered ecological devastation called the depression. During this economy downfall the mid-west prairie state families suffer from a large drought that leaves them with nothing to survive. This terrible phenomenon is called the Dust Bowl. In attempt to escape this unforgettable time, a family called the Joads dream of wealth and success in  the great state of California. In order to pursue their dream they have to leave their belongings behind. This journey carries death and suffering with it when Grandma and Grandpa Joad dies and many of the family members leave the family. The family left Oklahoma in order to find jobs in California (Hearle). The Joad’s dream, which is well known as the American dream, is shattered by certain events and conditions that the Joads faced. In conclusion, John Steinbeck’s style of writing impacted society just as he had hoped. He wrote about real life experiences and hardships to show the reader what people went through, like the Joads and the many characters in â€Å"Of Mice and Men†. Steinbeck informed the reader of what families had to overcome, which ultimately impacted whoever read his novels. The use of realism, characterization, and dreams in his two novels made them the greatest American novels in history. Works Cited Astro, Richard Dictionary of Literary Biography, volume 9: American Novelists, 1910-1915. A Bruccoli Clark Layman Book. Ed. James J. Martine. Saint Bonaventure University. Gale Research 1981. 413-68 Benson, Jackson J., â€Å"John Steinbeck: Novelist as a Scientist,† in Novel: A Forum on Fiction. Spring, 1977, 228-264. Britch, Carroll and Cliff Lewis, â€Å"Growth of the family in The Grapes of Wrath,† in Critical Essays on Steinbeck’s The Grapes of Wrath, Ed. John Ditsky, G.K. Hall. 1989, 97-108. Hearle, Kevin Dictionary of Literary Biography, volume 212: Twentieth-century American western writers. Second series. A Bruccoli Clark Layman Book. Ed. Richard H. Carcoft Brigham Young University. Gale Research Group. 1999, 278-294. Horn, Jason G. Dictionary of Literary Biography: volume 275. Twentieth century American Nature Writers: Prose A Bruccoli Clark Layman Book. Ed. Roger Thompson, Virginia Military Institute, and J. Scott Bryson. St. Mary’s College. Gale Group 2003. 314-323 Jackson, Joseph Henrey. â€Å"The Finest Book John Steinbeck has written.† Contemporary Literary Criticism, volume 59. Ed. Roger Matuz. Detroit, MI: Gale Research Inc. 1990. 316-317. Levant, Howard. â€Å"The Novels of John Steinbeck: A Critical Study.† Contemporary Literary Criticism, volume 75. Ed. Thomas Volteler. Detroit, MI: Gale Research Inc. 1993, 356-351. Steinbeck, John. The Grapes of Wrath New York, New York: Penguin Books U.S.A Inc. 1992. Steinbeck, John. Of Mice and Men, New York, New York: Penguin Putnam Inc. 1993. Stegner, Wallace, â€Å"The True Adventures of John Steinbeck, Writer† Contemporary Literary Criticism, volume 34. Ed. Sharon K. Hall. Detroit, MI: Gale Research Company, 1985. 405. Thesing, William B. Dictionary of Literary Biography, volume 7: Twentieth-century American Dramatists, first series. A Bruccoli Clark Layman Book. Ed. John MacNicholas University of South Carolina, Gale Research. 1981. 271-276.

Bite Me: A Love Story Chapter 13

This summary is not available. Please click here to view the post.

Mid term report internship Essay Example | Topics and Well Written Essays - 2000 words

Mid term report internship - Essay Example A cover letter has been attached before the questionnaire which will explain the objective of my survey. I am in the way to complete the Mid-term and final project on time. At this moment I am having a clear plan and schedule to complete the project. Examples of the part of the scope I have a plan to survey with 300 employees. At this moment of time 200 employees has already send their response while 100 employees are yet to send their response. Two methods are used for questionnaire sample. One is hard copy and the second is mailing questionnaire. For hard copy as mentioned above, it was attached with the questionnaire. For mailing questionnaires, I have used the letter to convey my purpose. My Task: My task is to handle the entire questionnaire and the entire 300 respondents. I have started writing report on the basis of secondary data collection about the Company ABC. The draft of the final table content is in below: Pages 1. Thoughts and Challenges dealing with the project †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. HRM process. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6. HRM process in family business. ... Research Variables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. a) Employee satisfaction constructs. 11. Research result and discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. a) Employee’s demographic condition. b) Employee’s satisfaction level. c) Employee’s relation with the HR department. 12. Conclusion and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13. Value and insights to ABC Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14. References. Research Methodology and the questions we asked to the Employees to measure the employee satisf action Research Methodology means how I have proceeded towards my objectives. What methods I have used for the purpose of my research. Research methods are of two types namely Primary and Secondary research. Primary research is the first hand data collection method. That means for Research purpose one needs to use the data collected by him only. It is a field collection. Secondary research is a kind of research where the data can be collected from different other sources like Internet, Books, and Journal, Magazine and research papers done by others. The validity of primary research is always better (Armstrong, 2007). But always it is not possible to use primary research because it is very time consuming and sources are not available always. In my study, I have used both the kind of research methods Primary and Secondary. In primary research, I used sample survey method. Sample is a part of population. My survey was based on the employees of the company. There were 400 employees and I took 300 employees as my sample. I tried to do a population survey but it is difficult to

Organized Crime Essay Example | Topics and Well Written Essays - 1250 words - 1

Organized Crime - Essay Example This paper will discuss various aspects of organized crime by focusing on the fundamentals of criminal law. Simply, the organized crime could be called as the illegal activities performed under an organized set up intended to make profit. It has been considered as a multi-faceted phenomenon which is evidently associated with different activities like drug transport, illegally transporting human beings, illegal trafficking of firearms, smuggling, money laundering, and many more. Organized crime groups have developed their own highly equipped teams with modern weapons and operating systems. The criminals have also created national and international tie up with terrorist organizations and other rebellious groups. Organized crime can be in many forms. It ranges from the smallest crime where just two persons have agreed to contribute together, to the crime that may progressively lead to highest levels of Mafias among the gangs of immigrants. As Levitt and Dubner (2005) point out, the historical figures show that there were more than 1,300 street gangs, catering to every ethnic, political, and criminal issues in Chicago alone. Mafia activities are sometimes interchangeably used to represent highly organized crime. Criminal law constitutes a very small part of the entire field of law and it is considered to be one of the most incoherent and underdeveloped areas of law. In olden days, tribal groups practiced their own private laws regarding the system of criminal justice. Some modern societies still maintain their own differences in criminal laws like civil law systems of France and Germany. In contrast, criminal laws in the United States are well structured and preserved by legislature for each jurisdiction. â€Å"Crimes are ‘owned’ by the state, prosecuted by the state, and the only thing separating a civil wrong from a criminal wrong is that fine line

Competitive and Strategic Analysis Essay Example | Topics and Well Written Essays - 2500 words

Competitive and Strategic Analysis - Essay Example Answer 1(b) Home Depot is known for developing strategies based on the strategic management techniques and principles. Some of the important polices of Home Depot based on strategic management techniques are as follows: The product policies of the company are facilitated by merchandising transformation and development of portfolio strategy. These are triggered by innovation, value and assortment. The company has laid emphasis on interconnected retail strategy which provided seamless shopping opportunity to the customers. The sustainability integration system of Home Depot is a forum which reports measuring of the output produced and also highlights the wide range of sustainability options available for Home Depot (â€Å"Employee Self-Service  (ESS)  Welcome†). Answer 1(c) The mission of Home Depot is to provide excellent customer service by offering a diversified range of environment friendly innovative products and also advices customers on how to use the product to deriv e maximum advantages. Some of the important short and long term goals and objectives of Home Depot would be as follows: To bring an increase in the sales of the CFL light bulbs and the recharge batteries as they are easily recyclable. The company plans to increase the sales of the CFL bulbs from 1.6 to 3.0 million. The management of Home Depot plans to increase the sales growth by 2.0 to 2.5 percent in each store of each region. The major objective of this plan would be to increase the gross and operating margin expansion in each and every store. To increase the number of store layout by 2 percent in regions of Canada, America, Mexico and China and generate earnings more than 2.6 billion in each region during the tenure 2013 to 2014. Answer 2(a) The traditional roles of board of directors would be as follows: Active involvement and participation of the directors in decision making To check whether the accounting practices are being adhered according to the standards lay down by the accounting boards like International Financial Reporting Standard (IFRS) and International Accounting Standard Board (IASB). To ensure that the financial activities do comply with the Sarbanes Oxley act and other legal requirements. To be consulted in decision making related to matters like appointment of personnel, developing compensation system and also checking the work of the internal and external auditors (Fielding 110). Selecting the new personnel for board of directors (Fielding 200). Answer 2(b) Dealing with corporate governance issue requires the cooperation from the stakeholders, shareholders and the management. Corporate governance in Home Depot often deals with the frequent conflicts that arise in the meetings among the boards of directors and the management. The annual meetings often witness frequent conflicts that arise out of differences in opinion concerning managerial decision making. Presently, the management of Home Depot is trying to incorporate theories like sta keholder theory and Agency theory which focuses on the improvement in the relationship between boards of directors and the management. Home Depot is engaged in several community development activities which benefit the community, society and also increase the goodwill of the company. One of the most recent activities meant for the betterment for the entire

Examining the Use of online tools and their Impact on Learning in the Essay

Examining the Use of online tools and their Impact on Learning in the higher education - Essay Example 4). This leads to the improvement of educational quality. Colleges and universities are now adopting online tools in offering higher education through social sites, graphics, videos, audios, and words (Reuben 2009, p. 1). This paper examines the use of online tools that include blogs, wikis, RSS, and cloud computing and their impact on learning in the higher education. Cloud computing is a new technological evolution that is applicable in higher education. Various computer tasks rely on cloud computing, which depicts an improvement on the traditional learning practices. Through cloud computing, users can access data outside the traditional data center walls. We can define cloud computing as the aspect of replacing software traditionally installed on campus computers with new internet applications that seek to reduce IT complexities and cost in learning institutions that offer higher education (Nicholson 2009). Higher education institutions using cloud computing derive the capacity to gain significant flexibility and agility (Nicholson 2009). Indeed, the increased use of cloud computing in offering higher education emanates from the fact that this online tool guarantees higher accessibility, availability, and efficiency of higher education. However, in using cloud-based services, higher education institutions bear the liability of addressing security, legal, and compliance issues subject to the large number of users (Nicholson 2009). Indeed, higher education institutions define their responsibilities and focus on fundamental privacy and security issues in adopting cloud computing. Nevertheless, it is evident that the cloud-based services offered in the modern education system allow these institutions to replace the traditional learning tools with advanced learning tools that improve the quality of education. More so, cloud computing allows students

Differences in Insurance Policies Between American Airlines, Delta Research Paper

Differences in Insurance Policies Between American Airlines, Delta Airlines and United Airlines - Research Paper Example In reciprocation, the insurance companies are expected to compensate for damages to the insured. The insurance policies are for meeting certain well defined purposes and have very complicated features and conditions which should be well understood by the person taking insurance cover. In airline transportation, there are various insurance policies which are available to protect the travelers as well as their properties. Nevertheless, difference airline companies have different policies to their customers. Differences in Insurance Policies between American Airline, Delta Airline and United Airline Introduction The airline insurance policies are also referred to as aviation insurance policies. They are insurance policies or insurance covers aimed at enhancing operations in the aircraft as well as protection of the possible risks that accompanies the aviation activities (Lesley and Karl, 2007). There are laws which govern and regulate the policies in the airline operations. The airline policies are always distinct from other protection policies. They are enriched with airline and aviation ideologies, limitation, clauses, and terminologies. The airline companies have several insurance covers to their customers. The policies are identified and defined depending on the frequency of risk in the past. The cost depends on the departure and destination terminals of the customer, the implication of the insured risk, and the distance to be covered by the customer (Lesley and Karl, 2007). The time of travel is also another factor which is important in deciding on the premium to the policy. The luggage’s commuted through airlines are also insured against destruction or loss. Various airline companies have different insurance policies to their customers and also differences protocol for claiming the compensation. The differences are as a result of competition in the airline transportation sector (Lesley and Karl, 2007). The essay below will address various insurance po licies to the customer among American airline, Delta airline and United America airline and the liabilities covered. American Airline insurance cover The company insures the customers who are traveling through the policy called the travel insurance policy. It’s a unique combination of insurance benefits that insures the customer when they are away from home (Lesley and Karl, 2007). The cost of the policy varies depending on the cost and the length of the trip, the customer’s age, and health. The company charges between 5% and 10% of the total vacation cost. The company responsible of granting the insurance policies on behalf of the American airline company is Allianz global assistance (Lesley and Karl, 2007). The travel insurance policy also ensures that, the America airline customers’ valuable products are protected from unexpected circumstances through the liability of baggage protection. Some of the unpredicted situation that the insurances policy covers enta ils; bad weather which can destroy the good in transit, job loss before the return journey, and illness within the vocational period. The liabilities covered by the America airline for its customer under the following insurance policy include strip cancellation liability, trip interruption, baggage’s liabilities, emergency medical transportation, emergency medical and dental liabilities, and loss and damages liabilities (Lesley and Karl,

Human Resources Development Essay Example | Topics and Well Written Essays - 3250 words

Human Resources Development - Essay Example ny other LSBM or appointed staff member I shall be bound by the decision of that lecturer and/or staff member as well as the terms of the Dishonesty and Plagiarism Policy. Human resources development (HRD) can be considered as one of the essential part of any organisation’s growth. HRD can be described as a framework that assists the workforce of any organisation to develop their personal as well as organisational skills, abilities and knowledge. This procedure provides various opportunities to the workforce of any organisation such as employee training, learning assistance, performance development and management, mentoring and coaching. The HRD procedure assists organisations to develop a superior workforce by providing proper learning opportunities through various training and development plans. This framework also ensures the proper evaluation of the training outcomes to assess the impact of training on the employees (Armstrong and Taylor 2014). Further discussion in the study will evaluate various theoretical aspects and organisational applications of the different approaches of human resources development such as learning, training and eva luation of training procedure. The report will also illustrate the importance of different approaches of human resources development program in the growth and success of any organisation. This study will also explain the role of government in the training and development procedure of any organisation. Finally, it will evaluate the contemporary training programmes designed by the UK government and its efficacy within the organisation. Learning process in any organisation defines the act of gaining new knowledge, skills, behaviour or values through different experiences. Learning also emphasises on reinforcing and modifying the acquired knowledge that enforces changes within the behaviour of the workforces. Learning style depicts the preferred method of an individual in terms of gaining knowledge and approaching learning

What I've learned from men by Barbara ehrenreich Essay

What I've learned from men by Barbara ehrenreich - Essay Example I don’t agree when she said that we may be able to learn from men what to do with anger (227), as women have long since learned to express anger in a civilized way, positively producing the desired effect, making men realize that women are able to stand for themselves. That does not lessen them as women. Instead it makes them women with substance. Women can be very aggressive but not rude, acknowledging their talents, abilities, skills and success with humility. Expressing oneself nicely rather than looking and waiting for a fight, makes a person better understood and listened to. Women today acknowledge that having education, firm character, belief in oneself and humility, do not make them less of a woman, but rather leads to essentially being a lady. For me being ladylike empowers a woman in getting what she wants. I believe that how you act and treat others determines how others act and treat you. Ehrenreich, Barbara. â€Å"What I’ve Learned From Men† From Idea to Essay 2009: A Rhetoric, Reader, and Handbook. McCuen-Metherell, J.R. and Winkler, A. Boston, MA: Wadsworth, Cengage Learning, 2009. 224-227. Google Books. Web. 5 March

Discusion board Assignment Example | Topics and Well Written Essays - 500 words

Discusion board - Assignment Example The applications also enable management identify and correct any unforeseen challenges that may arise. Business processes are sources of competitive advantage. Business processes need to be unique and strategic to offer a competitive advantage. For instance, a business with processes focused on the creation of innovative products and services or those that portray a high sensitivity to customer queries and concerns tend to create a competitive advantage over their rivals. 2-How does Porters five forces shape industry competition and strategy? What are the implications? Do you agree with these five forces? Is there any other force that affects competition and strategy? What is the role of MIS in this framework? Understanding one’s business, specifically the strengths and weaknesses, is very important in facing rival competition. This is the basis in Porter’s five forces that shape industry competition and strategy. According to Porter, these five are; supplier power, buyer power, competitive rivalry, threat of substitution and threat of new entry. The five are centered in understanding the power that lies in a business and very useful in the analysis of the current positioning of a business, from a competitive point of view. Understanding this power, according to Porter, enables one to gain an advantage position by capitalizing on the strengths and improving weaknesses. For instance, in threat of new entry, the knowledge that competitors can easily penetrate the market and bring competition enables a business create barriers strong enough to keep off competitors thus maintain a competitive position. These forces shape the markets and industries businesses operate in. For inst ance, in competitive rivalry, having very few or no competitors at all offers a business competitive advantage in the industry it operates in. I agree with these five

Interview with a Record Store Owner Essay Example for Free

Interview with a Record Store Owner Essay On a less then pleasant day the weather was cold and rainy so before I left the safety of my car I turned my collar up to face the cold and made a bee line to the store so fast it would put Usain Bolt to shame. When I walked in the store I was greeted by the smell of coffee and sound of The Rolling Stones song Monkey Man playing over the store speakers with the owner of the store john singing along to the song and throwing his arms up like a monkey. As soon as you walk into the store your face to face with a giant rack of used DVDs ranging from Driving Miss Daisy to the Texas Chainsaw Massacre the store itself is not very big on the left side of the store is a shelf contain records from Abba to Rob Zombie on the right side is a shelf holding the cds. I was immediately welcomed by john who sitting down in behind his cash register with a sign on it that read â€Å"No Personal Check† behind him was a giant poster of Frank Zappa which seemed like one of his most prized positions john had. John had on a tie dyed rolling stones shirt john had looked tried and he seemed to be discomfort later I found out he looked that way due to having MS. Before john and I stared talking I asked if we could take a walk around the store john told me that he is not able to â€Å"move very well because I have Multiple sclerosis† so he called for his employee Jack to walk with me and directed Jack to answer questions I have. Jack was tall and in his early 20s ,jack and I walked around the store looking at vinyl they had they had seemed to have every record you could ask for and if they didn’t have it they could order it for you . I asked jack to explain the process of how they value the used records that come in the shop jack pulled a random of the shelf and proceeded to go over the check list â€Å"first we look at the condition of the album sleeve any bends or damage to it second we look for the labeling mono, monophonic, monaural, stereo or stereophonic on the sleeve and record label, which identifies the recording process and helps us determine the value and finally we Evaluate the condition of the record by looking for any obvious damage to the vinyl. Jack holds the record up to the light on a slight tilt Look for scratches, record edge nicks or damage to the paper label† we have music here for everyone’s price range after that I thanked jack and retuned to talk to john. When I came back to talk to john he had offered me a cup of coffee I accepted and went on to ask john how long has the store been open john told me that â€Å"I am the fifth owner of Rainbow Records; it first started out in Park Ridge in the mid-1970s. Then the store was moved to Palatine in 1993 by the fourth owner, who offered me the opportunity to buy the store from him in 1997 I then eventually moved the store to here†. I asked john what was the first record he had ever purchased john though for a minute and said â€Å"Surfin Safari by The Beach Boys when I was 9-years-old† I ask john why do you think vinyl sales are going up while CD sales are falling â€Å"There is nothing like vinyl It has a totally different sound than CDs or that MP3 stuff. I’m sorry, but you don’t listen to music on a phone and really get to appreciate it.† I said to john it looks like your store buys all types of records and CDs is there any type of music you won’t buy? â€Å"Classical no one asks for it so I don’t want it besides this is a rock and roll store† John what do you think about kids that have never heard a record on vinyl? They are really missing out Vinyl has a great in-depth sound to it,† he says. â€Å"There is an art to what I call albums and what everybody called albums back in the day. From the cover, which is a piece of art in itself, to listening to, and appreciating the way songs are arranged from side to side, you don’t get that with any other music format.† Looking around the store and seeing I was the only person in there besides jack maybe because of the weather but maybe because the store isn’t doing so well I asked john what got him into the record business â€Å"If you think about how much money you’re going to make, that’s a mistake. You’re not going to get rich doing this. What you’re doing is sharing your love of music with other people,† after john told me that a smile came across both of are faces. Before I had left the shop I walked around the store and picked up three records I think john would approve of the first one I got was The Rolling Stones Let It Bleed, Second album I grabbed was Surfin Safari by The Beach Boys and the third one was Frank Zappa Over-Nite Sensation. When I went up to john for the last time he could not help but to laugh as he rang them up as he handed me the bright yellow bag he said â€Å"enjoy† when I had made it home the first thing I did was put on my new rolling stones record put the needle on Monkey Man and turned my record player up to eleven.

Serum-hepatocyte Growth Factor (S-HGF) in Diagnosis of SPNs

Serum-hepatocyte Growth Factor (S-HGF) in Diagnosis of SPNs Value of hepatocyte growth factor in the differential diagnosis of solitary pulmonary nodules[F1] Haixin Yu, Yan Wang*, Wenduan Ma, Haixiang Yu, Shengtao Shang Abstract Purpose: To evaluate serum-hepatocyte growth factor (S-HGF) in the differentiation of solitary pulmonary nodules(SPNs)[F2].[F3] Methods: The study comprised 42 serum samples from SPN patients and 10 healthy samples as control. The HGF was measured by the commercially available immunoassay[F4].[F5] Serum levels of HGF of 42 patients with SPN was measured by ELISA kit, and compared with the control group of 10 normal subjects. The nodules were diagnosed by operation and pathology. Results: The median level of S-HGF was 180( range from 100 to 300) pg/ ml in the healthy control group, 165( range from 100 to 400) pg/ ml in benign SPNs group and while 395( range from 100 to 1550) pg/ ml in malignant SPNs group, The S-HGF mean level of malignant group was significantly higher than the with significant difference observed between the malignant group and control group(P. Moreover, the malignant group was also significantly higher than the , and between the malignant group and the benign group(Pwhile no significant difference between the benign , but not between the benign group and the control group(Pà ¯Ã‚ ¼Ã… ¾0.05). Furthermore, the S-HGF was also shown no statistically significant difference was observed(Pà ¯Ã‚ ¼Ã… ¾0.05) in different pathologic types of the limited number of lung cancer patients.In addition, when S-HGF in different pathologic types of the limited number of lung cancer patients were compared, no statistically significant difference was observed (Pà ¯Ã‚ ¼Ã… ¾0.05). Conclusion: S-HGF is valuable in the differential diagnosis of solitary pulmonary nodules. It was suggest that the patients with SPNs should consider an operation when the S-HGF level ≠¥250pg/ml, and malignant SPNs are highly suspected while S-HGF level ≠¥400pg/ml, surgical intervention should be taken immediately.S-HGF is valuable in the differential diagnosis of solitary pulmonary nodules. An elevated S-HGF level≠¥250pg/ml in patients with SPNs may strongly speak for malignant nodules and operation is suggested. If S-HGF level ≠¥400pg/ml, malignant SPNs are highly suspected, active surgical intervention should be taken. Key words: diagnosis, hepatocyte growth factor, solitary pulmonary nodule, NSCLClung cancer 1. Introduction The solitary pulmonary nodules (SPNs) is a single mass in the lung less than or equal to 3 cm in diameter, without concomitant pneumonia and atelectasis of involved lung segments and lobes [1]. In the general population, it’s reported that approximately 5% of SPN patients show lung cancer by radiology [2], which is considered one of the most common forms of cancer with a high death incidence ratio in the world [3]. Diagnoses of benign and malignant SPN has been concerned and become a challenge in these decades [4, 5]. Therefore, it is utmost important to improve the method in the characterization of SPNs[6].   With the development of modern medical science and technology, several detecting and monitoring method were used in screening the SPNs and lung cancer [2, 7, 8], Momen[9] et al. have compared three detection methods for identifying malignant SPNs for the sensitivity and specificity. The positron emission tomography (PET) imaging was consistently higher (80 to 100%) for its sensitivity, while was with lower specificity and larger variation (40 to 100%). Also, they found the similar results in dynamic CT with enhancement (sensitivity, 98 to 100%; specificity, 54 to 93%). In studies of CT-guided needle biopsy, sensitivity and specificity performed excellent, but nondiagnostic results were seen approximately 20%. Dalli[8] et al. also showed the similar result in 2013. While Carsten[10] et al. suggested that routine flexible bronchoscopy should be included in the pre-operative work-up of patients with SPNs in his study. Even so, it seems to find a better detection method of long cancer an d characterization of SPNs is still necessary. Serum-hepatocyte growth factor (S-HGF, Serum-HGF) is an important fibroblast-secreted protein that mediates development and progression of cancers[11]. Nagio et al. [12] gave the evidence that the S-HGF levels of patients with small cell lung cancer (SCLC) were significantly higher than those of patients with benign SPNs and healthy subjects. Ujiie et al[13] had proved that the levels of HGF in serum could be used as prognostic indicators of the patients with stage III non-small cell lung cancer (NSCLC) undergoing surgery and chemotherapy. Kasahara et al. [14] found that higher HGF levels were significantly associated with a shorter progression-free survival (PFS) and overall survival (OS) in patients with non-small cell lung adenocarcinoma. The expression level of S-HGF could be a sensitive indicator and an independent biomarker for evaluating the therapeutic effects and the prognosis in patients with lung cancer. Therefore, we give the hypothesis that S-HGF may be a potential targ et in diagnoses of benign and malignant SPNs associated with lung cancer. In our study, we used Enzyme linked immunospot assay (ELISA) method to detect the S-HGF levels between different serum samples from SPNs patients and healthy subjects. The solitary pulmonary nodule(SPN) is defined as a round opacity ≠¤3 cm in diameter surrounded by lung parenchyma[1].There should be no associated with hilar lymphadenopathy, atelectasis, pneumonia or chest wall pathologies. With more importance attached to physical examination and the development of medical imaging examination technology, the detection rate of SPN is on the increase. In the general population, approximately 5% of all SPNs shown by radiology are reported to be carcinomas[2]. In eight large trials of lung cancer screening, Momen et al[3] have compared the sensitivity and specificity in three detection methods for identifying malignant SPNs. The sensitivity of PET imaging was consistently high (80 to 100%), whereas specificity was lower and more variable (40 to 100%). They found similar results in dynamic CT with enhancement(sensitivity, 98 to 100%; specificity, 54 to 93%).In studies of CT-guided needle biopsy, sensitivity and specificity were excellent, but nondiagnostic results were seen approximately 20% of the time. Carsten et al[4], in a study of 225 patients with SPN of unknown origin, observed that the bronchoscopic biopsy results were positive in 84(46.5%) patients with lung cancer. The differential diagnosis between malignant and benign solitary pulmonary nodules (SPNs) is always a difficult point in clinical practice. In this study, we inv estigate the clinical significance of the serum level of hepatocyte growth factor(HGF) in patients with SPNs. 2. Methods 2.1. Patients According to the definition, inclusion criteria was setà ¯Ã‚ ¼Ã… ¡Ãƒ ¯Ã‚ ¼Ã‹â€ 1à ¯Ã‚ ¼Ã¢â‚¬ °On computed tomography (CT), SPN is a round opacity ≠¤3 cm in diameter surrounded by lung parenchyma.à ¯Ã‚ ¼Ã‹â€ 2à ¯Ã‚ ¼Ã¢â‚¬ °There should be no associated with hilar lymphadenopathy, atelectasis, pneumonia or chest wall pathologies.à ¯Ã‚ ¼Ã‹â€ 3à ¯Ã‚ ¼Ã¢â‚¬ °Regardless of age and gender. In consideration of some influences, exclusion criteria was setà ¯Ã‚ ¼Ã… ¡(1)Inflammation or infection within a month. (2)Surgery or trauma within 6 months. (3)Various liver diseases. (4)Chronic renal failure. (5)Arteriosclerosis. (6)Rheumatoid arthritis and osteoarthritis. (7)Diabetes mellitus. The case group included 42 patients with SPNs, mean age 60.7 years (range, 42 to 72). Besides, 10 healthy adult subjects were chosen as control. 2.2. Specimen collection The morning fasting venous blood of all subjects was collected in sterile polypropylene tubes, containing ethylenediamine tetraacetic acid (EDTA), and immediately centrifuged at 400rpm for 10min. Then, the plasma was stored at -70 °C until the assays were performed. 2.3. Assay for S-HGF We used Sandwich enzyme-linked immunosorbent assay(ELISA) to measure S-HGF. The HGF monoclonal antibody and standard substance for the assays were purchased from American RD systems. Goat-anti-human HGF polyclonal antibody as the primary antibody and donkey-anti-goat IgG polyclonal antibody labeled with horseradish peroxidase as the secondary antibody were both purchased from British biotech company Abcam. 2.4. Pathological diagnoses All the 42 patients with SPNs were pathological diagnosed postoperatively. 12 cases were benign nodules(4/12 were tuberculoma, 6/12 were inflammatory pseudotumor, 2/12 were hamartoma) and 30 cases were malignant nodules(17/30 were adenocarcinoma, 13/30 were squamous carcinoma). 2.5. Statistical methods All data were analyzed by SPSS 19.0. Because the measured data manifested as skewed distribution, geometrical mean Gà ¯Ã‚ ¼Ã‹â€ logG ±sà ¯Ã‚ ¼Ã¢â‚¬ °was calculated in each group after logarithmic transformation had been carried out on each datum. Then, Students t test was performed on both sides. Differences were considered statistically significant at Pà ¯Ã‚ ¼Ã…“0.05. 3. Result The S-HGF data measured of healthy control group, benign SPNs group and malignant SPNs group is shown in Table 1Table 1 are the measured S-HGF data of healthy control group, benign SPNs group and malignant SPNs group. All the data manifest as skewed distribution(All Pà ¯Ã‚ ¼Ã…“0.05). Geometrical mean Gà ¯Ã‚ ¼Ã‹â€ logG ±sà ¯Ã‚ ¼Ã¢â‚¬ °was calculated in each group after logarithmic transformation had been carried out on each datum(Table 2). TABLE 1 The S-HGF levelà ¯Ã‚ ¼Ã‹â€ pg/mlà ¯Ã‚ ¼Ã¢â‚¬ ° of healthy control group, benign SPNs group and malignant SPNs group. TABLE 2 The comparison of S-HGF level of each group after logarithmic transformation had been carried out on each datum. aBenign SPNs group vs healthy control group, Pà ¯Ã‚ ¼Ã… ¾0.05 bMalignant SPNs group vs healthy control group, Pà ¯Ã‚ ¼Ã…“0.05 cMalignant SPNs group vs benign SPNs group, Pà ¯Ã‚ ¼Ã…“0.05 The S-HGF level of benign SPNs group compared with the healthy control group, there were no significant differences (Pà ¯Ã‚ ¼Ã… ¾0.05). The S-HGF levels of malignant SPNs group were significantly higher than those of healthy control group(Psignificant differences (Pà ¯Ã‚ ¼Ã… ¾0.05, Table 3). TABLE 3 The comparison of S-HGF level of adenocarcinoma and squamous carcinoma aSquamous carcinoma vs adenocarcinoma, Pà ¯Ã‚ ¼Ã… ¾0.05 4. Discussion Hepatocyte growth factor/scatter factor (HGF/SF) from the serum of hepatectomized rats was first partially purified and described by Nakamura in 1984[15]. HGF receptor encoded by the c-met proto-oncogene is a member of the tyrosine kinase class of cell surface receptors. As a kind of cytokine, the hepatocyte growth factor(HGF) has widely biological activities, including regeneration, antifibrosis, cytoprotection, and differentiation[16]. Moreover, HGF is a predominant fibroblast-derived factor that stimulates mitogenesis, motogenesis, and the invasion and metastasis of human carcinoma cells [17]. The growth and metastasis of tumors depend on angiogenesis which is the result of the imbalance of promoters and inhibitors. The S-HGF levels in patients with acute hepatitis, chronic hepatitis and cirrhosis were found to be slightly higher than those in normal subjects[18]. So the patients with various liver and gall diseases were first excluded. So far, some studies showed the S-HGF levels were significantly increased in patients with Inflammation, infection, underwent surgery or trauma. Therefore, the patients with inflammation or infection within a month and the patients underwent surgery or trauma within 6 months were both excluded. Johanna et al. [19] had concluded that patients with chronic renal failure (CRF) have a systemic HGF profile reflecting a chronic inflammatory condition with high concentration, but low biological activity, of HGF. Therefore, the patient samples with CRF were also excluded. The S-HGF levels in patients with arteriosclerosis, rheumatoid arthritis, osteoarthritis, and diabetes mellitus were reported to be significantly higher than that in healthy population. So, the patients with these diseases were excluded as well. Tsao et al.[20] showed the HGF messenger RNA(mRNA) and protein were predominantly expressed by the tumor cells in a high percentage of primary NSCLC. Our study showed serum of the healthy control group contained trace amounts of S-HGF, the S-HGF levels of the patients with benign SPNs were nearly close to the healthy control group(PHGF levels of the patients with malignant SPNs were significantly higher than the healthy control group(Pà ¯Ã‚ ¼Ã… ¾0.05) and the benign SPNs group(Pà ¯Ã‚ ¼Ã… ¾0.05). It illustrated that the high level of S-HGF was associated with lung cancer. And it was further confirmed that S-HGF could be expressed by the carcinoma cells in NSCLC. The S-HGF levels of part of patients with squamous carcinoma in the malignant SPNs group were observed to be higher(à ¯Ã‚ ¼Ã… ¾700pg/ml) and the S-HGF statistical analysis by the statistical difference between the squamous carcinoma group and adenocarcinoma group, for the S-HGF, the median level of the squamous carcinoma group was 370(100-1500)pg/ml while the adenocarcinoma group was 420(100-1550)pg/ml, no statistically significant difference between the two groups(P>0.05). No further conclusions could be made, in case of the number limitation of the samples. The result confirmation should be amortized awaits further research. Further analysis of the 20 patients with high levels of S-HGF(≠¥250pg/ml), there are 3 patients(15%) with benign SPNs and 17 patients(85%) with malignant SPNs. Furthermore, for the 20 patients, the result shows that 1 patients (6.25%) with benign SPNs and 15 patients (93.75%) with malignant SPNs in the 16 patients with high levels of S-HGF(≠¥400pg/ml), It reveals that an elevated S-HGF level ≠¥250pg/ml in patients with SPNs are more likely to be malignant and when the S-HGF level ≠¥400pg/ml, malignant SPNs are highly suspected. Conclusion In conclusion, our study shows significant in the differential diagnosis between malignant and benign solitary pulmonary nodules (SPNs) for the S-FGF assay. The S-HGF levels of malignant SPNs group are significantly higher than the healthy control group(P SPNs group(Pà ¯Ã‚ ¼Ã…“0.05). The differences between benign SPNs group and healthy control group have no statistically significant(Pà ¯Ã‚ ¼Ã… ¾0.05). An elevated S-HGF level ≠¥250pg/ml in patients with SPNs are more likely to be malignant, surgical therapy should be considered. If S-HGF level ≠¥400pg/ml, malignant SPNs are highly suspected, surgical intervention is recommended without delay. Hepatocyte growth factor/scatter factor (HGF/SF) from the serum of hepatectomized rats was partially purified and described by Nakamura for the first time in 1984. HGF receptor encoded by the c-met proto-oncogene is a member of the tyrosine kinase class of cell surface receptors. As a kind of cytokine, the hepatocyte growth factor( HGF) has widely biological activities, including regeneration, antifibrosis, cytoprotection, and differentiation[5]. Moreover, HGF is a predominant fibroblast-derived factor that stimulates mitogenesis, motogenesis, and the invasion and metastasis of human carcinoma cells[6]. The growth and metastasis of tumors depend on angiogenesis which is the result of the imbalance of promoters and inhibitors. Sengupta et al[7] had demonstrated that HGF/SF could induce angiogenesis independently of VEGF, possibly through the direct activation of the Akt and ERKs. The S-HGF levels in patients with acute hepatitis, chronic hepatitis and cirrhosis were found to be slightly higher than those in normal subjects[8]. So the patients with various liver and gall diseases were first excluded. So far, some studies have found the S-HGF levels were significantly increased in patients with Inflammation or infection, or underwent surgery or trauma. Therefore, the patients with inflammation or infection within a month and the patients underwent surgery or trauma within 6 months were both excluded. Johanna et al[9] had concluded that patients with CRF have a systemic HGF profile reflecting a chronic inflammatory condition with high concentration, but low biological activity, of HGF. Therefore, the patients with CRF were also excluded. The S-HGF levels in patients with arteriosclerosis, rheumatoid arthritis, osteoarthritis, and diabetes mellitus were reported to be significantly higher than that in healthy population. So, the patients with these diseases were all excluded. Tsao et al[10] had showed that HGF messenger RNA(mRNA) and protein were predominantly expressed by the tumor cells in a high percentage of primary NSCLC. It indicated in our research that the serum of the healthy control group only contained trace amounts of S-HGF, the levels of S-HGF of the patients with benign SPNs were close to those of the healthy control group(Pà ¯Ã‚ ¼Ã… ¾0.05) and the benign SPNs group(Pà ¯Ã‚ ¼Ã… ¾0.05). It illustrated the fact that high level of S-HGF was associated with lung cancer. And, it was further confirmed that S-HGF could be expressed by the carcinoma cells in NSCLC. In addition, Nagio et al[11] had proved that the levels of S-HGF of patients with SCLC were significantly higher than those of patients with benign SPNs and healthy subjects. The levels of S-HGF of a portion of patients with squamous carcinoma in the malignant SPNs group were observed to be higher(à ¯Ã‚ ¼Ã… ¾700pg/ml) and statistical analysis was conducted to fond the statistical difference of S-HGF between the squamous carcinoma group and the adenocarcinoma group. The S-HGF median of the squamous carcinoma group was 370(100-1500)pg/ml and the adenocarcinoma group was 420(100-1550)pg/ml, no statistically significant difference was found between the two groups(P>0.05). No firm conclusions could be made, possibly due to the limited number of cases. It is of concern and remains to be further studied. Further analysis was taken in 20 patients with high levels of S-HGF(≠¥250pg/ml), 3 patients(15%) had benign SPNs and 17 patients(85%) had malignant SPNs. Further observation was made, among the 20 patients, there were 16 patients with high levels of S-HGF(≠¥400pg/ml), 1 patients(6.25%) had benign SPNs and 15 patients(93.75%) had malignant SPNs. It reveals that an elevated S-HGF level ≠¥250pg/ml in patients with SPNs are more likely to be malignant and if S-HGF level ≠¥400pg/ml, malignant SPNs are highly suspected. Ujiie et al[11] had proved that the levels of HGF in serum could be useful prognostic indicators of the survival of patients with stage III NSCLC undergoing surgery and chemotherapy. Kasahara et al[12] had shown that higher HGF levels were significantly associated with a shorter progression-free survival (PFS) and overall survival (OS) in patients with non-small cell lung adenocarcinoma. The expression level of S-HGF could be a sensitive indicator and an independent judgement standard for evaluating the therapeutic effects and the prognosis in patients with lung cancer. Furthermore, understanding the role of HGF in the tumor progression may help in designing new therapeutic strategies for lung cancer. In conclusion, the assay for S-HGF may be of some significance in the differential diagnosis between malignant and benign solitary pulmonary nodules(SPNs). The S-HGF levels of malignant SPNs group were significantly higher than those of healthy control group(Pà ¯Ã‚ ¼Ã…“0.05). The differences between benign SPNs group and healthy control group had no statistically significant(Pà ¯Ã‚ ¼Ã… ¾0.05). An elevated S-HGF level ≠¥250pg/ml in patients with SPNs are more likely to be malignant, surgical therapy should be suggested. If S-HGF level ≠¥400pg/ml, malignant SPNs are highly suspected, active surgical intervention should be taken. References 1.  Hansell, D.M., et al., Fleischner Society: glossary of terms for thoracic imaging. Radiology, 2008. 246(3): p. 697-722[à ¥Ã‚ ¼Ã‚  Ãƒ ¨Ã¢â‚¬ ¹Ã‚ ±Ãƒ ¥Ã‚ ½Ã‚ ª13]. 2.  Klein, J.S. and M.A. Zarka, Transthoracic needle biopsy: an overview. J Thorac Imaging, 1997. 12(4): p. 232-49. 3.  Siegel, R., D. Naishadham, and A. Jemal, Cancer statistics. CA Cancer J Clin, 2012. 62(1): p. 10-29. 4.  Cao, C., et al., A meta-analysis of unmatched and matched patients comparing video-assisted thoracoscopic lobectomy and conventional open lobectomy. Ann Cardiothorac Surg,2012. 1(1): p. 16-23. 5.  Zhan, P., Q. Qian, and L.K. Yu, Prognostic value of COX-2 expression in patients with non-small cell lung cancer: a systematic review and meta-analysis. J Thorac Dis, 2013. 5(1): p. 40-7. 6.  Tong, X., et al., [Clinical experience of the treatment of solitary pulmonary nodules with da vinci surgical system]. Zhongguo Fei Ai Za Zhi, 2014. 17(7): p. 541-4. 7.  Aberle, D.R., et al., Results of the two incidence screenings in the National Lung Screening Trial. N Engl J Med, 2013. 369(10): p. 920-31. 8.  Dalli, A., et al., Diagnostic value of PET/CT in differentiating benign from malignant solitary pulmonary nodules. J BUON, 2013. 18(4): p. 935-41. 9.  Wahidi, M.M., et al., Evidence for the treatment of patients with pulmonary nodules: when is it lung cancer?: ACCP evidence-based clinical practice guidelines (2nd edition). Chest, 2007. 132(3 Suppl): p. 94S-107S. 10.  Schwarz, C., et al., Value of flexible bronchoscopy in the pre-operative work-up of solitary pulmonary nodules. Eur Respir J, 2012. 41(1): p. 177-82. 11.  Ma, D.C., et al., [Hepatocyte growth factor did not enhance the effects of bone marrow-derived mesenchymal stem cells transplantation on cardiac repair in a porcine acute myocardial infarction model]. Zhonghua Xin Xue Guan Bing Za Zhi, 2006. 34(2): p. 119-22. 12.  Takigawa, N., et al., Serum hepatocyte growth factor/scatter factor levels in small cell lung cancer patients. Lung Cancer, 1997. 17(2-3): p. 211-8. 13.  Ujiie, H., et al., Serum hepatocyte growth f

PESTLE Analysis of UAE

PESTLE Analysis of UAE UAE and its Economy The UAEs rich history is established in exchange and attached to Islam, which went to the locale in AD 630. It has an open economy with a high for every capita salary and a considerable yearly exchange excess. There are numerous effective endeavors made for financial expansion that have diminished the segment of GDP in light of oil and gas yield to 25%. In less than four decades, the country has changed from a tribal society dependent on horticulture and angling to an entrepreneurial example of overcoming adversity with world-class framework. The administration has enhanced instruction (viably taking out ignorance), propelled social insurance and held onto change as the UAE modernizes, steady with its history and social qualities. The UAEs vital arrangement for the following couple of years spotlights on expansion and making more open doors for nationals through enhanced instruction and expanded private part business. The economy performs aggressively in numerous territories of monetary opportunity. Hindrances to exchange are low, and business operations are supported by regulations that bolster open-market arrangements. With a straightforward and positive business atmosphere and a high level of political solidness, the UAE has made a dynamic domain for business visionaries. The United Arab Emirates has progress beyond anyones expectations since its freedom and being the worlds fourth biggest oil-maker; it has changed from a desert land into a place where there is six-path expressways, towering high rises, and lavish green greens. It has additionally been accounted for to be the wealthiest state per head of populace, and the thought to be the business and visitor center of the Middle East. Additionally being the first in the area to allow the outside responsibility for domain, remote interest in into the nation has made it conceivable to make advancement tasks like the Palm Islands and Burj Khalif a. Tourism is one of the significant regions where UAE is producing a great deal of income. The UAE is a part and partakes in numerous universal associations, e.g. the United Nations (UN), the World Trade Organization (WTO), the Arab League, the Gulf Cooperation Council (GCC), and so on. Today the UAE is an in number, lively and cutting edge country that is interested on the planet. PESTEL Analysis of UAE (P)olitical The United Arab Emirates (UAE) comprises of seven free Emirates. On December 2, 1971 the late President, His Highness (H.H.) Sheik Zayed container Sultan Al Nahyan, brought together six Emirates into a league (Abu Dhabi, Dubai, Sharjah, Umm al-Quwain, Fujairah and Ajman). The seventh Emirate, Ras Al-Khaimah, agreed to the new Federation the next year. In 2004, H.H. Sheik Khalifa container Zayed Al Nahyan got to be president and has subsequent to kept on endeavoring towards a yearning vision for the UAE. Each of the seven emirates is administered by a Sheik, who is the pioneer of the most effective tribe in the emirate. Each of the seven emirate rulers is an individual from the Supreme Council, which is the gathering that makes national approach. The pioneer of the biggest emirate, Abu Dhabi, serves as the President of the UAE, and the pioneer of the second biggest, Dubai, serves as Prime Minister and Vice President of the UAE. The U.A.E. has a special political framework in that it unites both customary and cutting edge structures that have empowered the nation to keep up awesome political soundness. (E)conomic The UAE is rich in oil and gas assets, with the vast majority of the oil lying under Abu Dhabi and the greater part of the gas fields found seaward. Oil exchange represents around 25% of the Gross Domestic Product. The economy of the UAE has extended strongly over the previous decade, in spite of the fact that the overall monetary downturn of 2008 and mid 2009 has had a hosing impact. In any case, the UAE is positioned third on the planet regarding normal salary, after Luxembourg and Norway. The UAE is as of now putting vigorously in its assembling area, especially in Abu Dhabi, because of the fall in oil costs throughout the second 50% of 2008. Another reason is that the still-solid monetary development in the UAE is expanding interest for completed items and materials. Abu Dhabi might want to be included in fulfilling those requests with a specific end goal to differentiate the economy. There are presently non-oil and gas mechanical activities in the UAE worth over $20 billion US, and they represent 290,000 employments. In particular, the new monetary ventures are giving apparatus and devices to the development, shipbuilding, retail, power, and base divisions. Notwithstanding being an imperative supplier of vitality, the UAE is presently turning into an inexorably applicable buyer of vitality. The UAE will proceed with its long convention of dependable vitality stewardship as it creates and enhances its economy, quickens the advancement of extra hydrocarbon holds and adds to the improvement and usage of option vitality sources. It has now been a noteworthy zone for sightseers because of its lavishing inns and compelling shorelines. Finance Currency: Emirati dirham (Dh or AED) Exchange rate: Emirati dirhams (AED) per US dollar 3.673 (2012 est.) Gross domestic product: $271.2 billion (2012 est.), $260.7 billion (2011 est.), $247.8 billion (2010 est.) Inflation: 1.1% (2012 est.) Development Rate 4% (2012 est.) Exports: $300.6 billion (2012 est.) Commodities: raw petroleum 45%, regular gas, re-sends out, dried fish, dates Accomplices: Japan 16.2%, India 13.5%, Iran 10.9%, South Korea 5.6%, Thailand 5.5%, Singapore 4.4% (2011) Imports $220.3 billion (2012 est.) Commodities: apparatus and transport hardware, chemicals, nourishment Accomplices: India 19.8%, China 13.7%, US 8.1%, Germany 4.6% (2011) Business Infrastructure: Infrastructure in the UAE is to a great degree all around created after a time of fast advance that saw the development of private, tourism, modern and business offices on a monstrous scale. Foundation in training and human services, traveler offices, power and water era, information transfers, ports and air terminals keep on getting a noteworthy infusion of capital. New streets and scaffolds are being built and open transport frameworks introduced. Right now, UAE is contributing Dh213 billion (US58 billion) on streets and scaffolds alone, incorporating activities in progress and in the arranging stage. (S)ocial Demography Population 5,314,317 (July 2012 est.) Age groups 0-14 years: 20.5% (male 557,603/female 532,303) 15-24 years: 14% (male 440,556/female 301,147) 25-54 years: 61.6% (male 2,497,606/female 774,318) 55-64 years: 3% (male 122,356/female 38,402) 65 years and over: 0.9% (male 31,942/female 18,084) (2012 est.) Religions Muslim (Islam official) 96% (Shia 16%), other (includes Christian, Hindu) 4% Languages Arabic (official), Persian, English, Hindi, Urdu Income level The normal month to month family pay of UAE inhabitants is AED18248.60 as indicated by another review by the UAE Ministry of Economy. (T)echnological Communication: UAE has a standout amongst the most developed telecom arranges on the planet. There are more than 6 million cellular telephone accounts, which is particularly momentous since the aggregate populace is a little more than 4 million. There are additionally 1.5 million landline supporters. While a living arrangement visa is needed for the establishment of a landline, cellular telephones with SIM cards are allowed paying little heed to residency. The two information transfers partnerships in the UAE are Etisalat and Emirates Integrated Telecommunications Company (EITC), working under the exchange name du. Etisalat held an imposing business model from 1976 to 2006. Around then Etisalat positioned as the 6th biggest partnership in the Middle East. Its administrations incorporate Internet get to, LAN and WAN systems, prepaid telephone administration, cell telephone administration, HQ TV, and nearby information transfers. It offers support for 3G applications and the Blackberry telephones and items. E trade :The UAE eCommerce Summit is the first portion of another yearly occasion that tries to highlight the most recent developments in the eCommerce segment that are advancing a computerized economy in the UAE. The occasion will assemble government substances, eBusiness, eCommerce, eRetailers, eMarketers, SME and industry pioneers, specialists and business visionaries to talk about and highlight the most recent improvements and difficulties to eCommerce in the district. Transport support- The Roads and Transport Authority (RTA) manages transportation inside of the city of Dubai; U.A.E. Its mission is to remain a civil Traffic arrangement supplier. At first began as Dubai transport in 1998, the administration of Dubai redid the framework to bind together its administrations under the brand name RTA in 2006, to oblige the metro and different offices under one name. There is no rail organize in the UAE, yet Dubai has started development on a light rail arrange and has expanded its transport benefits lately to lighten movement clogging. In Dubai, the Metro has altered access to the city and environs, from Rashidiya, past the airplane terminal, to Jebel Ali. The metro runs pretty nearly like clockwork from 6 a.m. to midnight on Saturday through Thursday and 2 p.m. to midnight on Fridays. The timing of the last prepare fluctuates from station to station and ought to be checked before flight. There is a system of feeder transports in operation. Financial transactions: The UAEs managing an account area is satisfactorily resourced to manage worldwide and residential anxiety situations and has taken care of late worldwide monetary turmoil relatively well. Banks noteworthy capital ampleness levels, together with hearty provisioning strategies and acceptable gainfulness, it expressed, upgraded their ability to adapt to real difficulties. All significant Mastercards are accessible and acknowledged in the UAE and the most widely recognized are Visa and MasterCard. It is unprecedented for significant retail locations to offer Visas here so a great many people seek them at any of the real banks. The yearly expenses and premium rates are comparable in many banks, so a candidate regularly picks the bank in view of the undeniably focused bundles being offered, and additionally accommodation, for example, pace of administration, simplicity of installments and availability. Charge cards can likewise be utilized to withdraw money from ATM s, the breaking point for which relies on upon the kind of card one has, extending from 50 for every penny to 75 for each penny of the holders credit limit. Contingent upon the card sort, points of confinement are typically around two or over two times a candidates compensation. Expanding rivalry among banks has driven them to offer alluring bundles to browse. (E)nvironmental Geography and Climate- UAE appreciates a blended primary land condition. UAE falls in a dry region stretching out from crosswise over Asia and North Africa, and it is additionally subject to the same local climatic conditions on the bank of the Arabian Gulf and the Gulf of Oman. The nation experiences downpours shortage simply like alternate nations in the dry district. Similarly the measure of precipitation in the nation differs from year to year, as likewise the rate of its raining shifts starting with one locale then onto the next. (L)egal Federal Law- At present, the elected arrangement of government incorporates the Supreme Council, the Council of Ministers (Cabinet), a parliamentary body as the Federal National Council (FNC) and the Federal Supreme Court, which is illustrative of an autonomous legal. The Supreme Council chooses a president and VP from amongst them to serve for a renewable five-year term in office. As needs be, the Supreme Council re-chose President H.H. Sheik Khalifa container Zayed Al Nahyan for an additional five-year term in November 2009. The Supreme Council, including the leaders of the seven emirates, has both authoritative and official forces. It sanctions government laws and pronouncements, arrangements general arrangement, endorses the assignment of the executive and acknowledges his renunciation. It likewise eases him from his post upon the proposal of the president. Judicial Branch The legitimate arrangement of the UAE is taking into account a double arrangement of Sharia and common courts. The legalism freedom is ensured by the Constitution of the UAE, and it incorporates the Supreme Court and the Courts of First Instance. Judges are selected by the president. Immigration Law In UAE, the law administering movement is contained in The Federal Law No.6 of 1973. The general principle in regards to outside guests to the UAE is that all guests oblige visas separated from the individuals who are no travel – they are travelers who dont leave the airplane terminal and natives of nations that have been exempted by the Government of UAE. Natives of such nations that have been exempted dont a visa to enter UAE, yet get a guests visa at the port of passageway subsequent to paying the endorsed charges. This current guests visa is legitimate for 60 days and an expansion of the same can be petitioned. Reserve Bank-The Central Bank of the United Arab Emirates is the state foundation in charge of dealing with the money, financial strategy and managing an account regulation in the UAE. The Central Bank of the UAE has forces to issue and deal with the money; to guarantee the dependability of the cash; to deal with the UAEs credit strategy; to create and direct the managing an account framework in the UAE; to go about as the Governments investor; to give fiscal and budgetary backing to the Government; to deal with the UAEs gold and coin stores; to go about as the bank of final resort to banks working in the UAE; and to speak to the UAE in universal establishments, for example, the International Monetary Fund, the World Bank and the Arab Monetary Fund. Economic Law Under United Arab Emirates (UAE) law, there are five sorts of business foundations appropriate to remote elements inspired by building up a formal vicinity in the UAE. An organization can make a lasting foundation, build up a branch office, make an element in a UAE free zone, make a common organization (as of now restricted to Sharjah and Dubai), or go into a business office assertion. The UAE Commercial Companies Law obliges that every organization set up in the UAE have one or more UAE national partner(s) who hold no less than 51% of the organizations capital. C. The Intended Business Venture Name of the Organization- Car Utility Description of the service- I am inventing an application in smartphones that would provide consumers to get a regular update about their cars. To create the app, I will register on App Inventor, taking permission from Google. Then, to connect the app with cars, I will register with all the car servicing outlets in UAE. This would allow the consumers to easily use the app by just entering information, such as, car model, mobile number and their car service company when using the app. The app would allow them to get notified on their mobiles when the car needs an upgrade or is facing some critical problem. Moreover, it would act as a reminder, thereby causing consumers to be aware in advance. The app would be named as ‘Go Car’ Reasons for selecting the business- This service is mainly targeted to those people who due to their busy schedule do not have the time or forget when they had last taken their car for service. According to my pestle analysis of UAE, I would concentrate more on social, technological and legal factors. Social- Social factors would contribute to my idea as it concentrates on the working people under the age of 18-64 years. Technological- As Car Utility is creating an application in smartphones; the use of technology will be intensive. Smartphones that have ‘Play Store’ or ‘App Store’ can easily download the application and get benefitted from it. Legal- My organization will be considering legal factors due to registration with car service outlets. In addition, to create ‘Go Car’, my organization will have to take legal authorization from Google. The reasons for making such a business plan is due to the problems that working people face nowadays. As they engage in more activities, they tend to forget situations, such as when they need a car service. This business of creating an application will assist them, thereby making them at ease. Logo of my organization Vision of my organization To develop and change into the most perceived, solid and regarded brand in the auto administration industry, offering creative arrangements, which exceed shopper desires. Mission of my organization We will give the administration and bolster important to maintain long haul development and consumer loyalty by giving less demanding access to the best quality engine administrations at moderate costs through our downloadable application. Besides, we will intend to convey quality, applicable data to our clients from our unlimited pool of database of auto administration suppliers. Objectives of my organization To be a client driven association, and consider this fundamental for our prosperity, by giving phenomenal administrations. Be focused on being open, legit, reliable and conscious in our dealings with our purchasers. Likewise, to turn into the issue solver and opportunity inventor for all clients. To always include esteem by enhancing the productivity and nature of our administration, and fortify the association with our suppliers and clients. To turn into a free group by participating, being proactive and expert, and putting resources into our kin, innovation, quality, consistent learning and enhancement. The Target market The application is mainly designed for working people who barely have time to know when their car needs a service or any unexpected problem, such as oil change. This would include the age group from 18-64 years, making it 78.5% of UAE’s population. Not only will the application inform the consumers, but will also be a reminder until they go and check their car.