Biography of Francisco Madero, Led Mexican Revolution

Francisco I. Madero (October 30, 1873–February 22, 1913) was a reformist politician and writer and president of Mexico from 1911 to 1913. This unlikely revolutionary helped engineer the overthrow of dictator Porfirio Dà ­az by kick-starting the Mexican Revolution. Unfortunately for Madero, he was caught between remnants of Dà ­azs regime and the revolutionaries he unleashed and was deposed and executed in 1913. Fast Facts: Francisco Madero Known For: Father of the Mexican RevolutionBorn: Oct. 30, 1873 in Parras, MexicoParents: Francisco Ignacio Madero Hernà ¡ndez, Mercedes Gonzà ¡lez Trevià ±oDied: Died Feb. 22, 1913 in Mexico City, MexicoSpouse: Sara Pà ©rez Early Life Francisco I. Madero was born on Oct. 30, 1873, in Parras, Coahuila, Mexico, to wealthy parents—by some accounts, the fifth-richest family in Mexico. His father was Francisco Ignacio Madero Hernà ¡ndez; his mother was Mercedes Gonzà ¡lez Trevià ±o. His grandfather, Evaristo Madero, made lucrative investments and was involved in ranching, wine-making, silver, textiles, and cotton. Francisco was well educated, studying in the United States, Austria, and France. When he returned from the U.S., he was placed in charge of some family interests, including the San Pedro de las Colonias hacienda and farm, which he operated at a profit, introducing modern farming methods and improving worker conditions. In January 1903, he married Sara Pà ©rez; they had no children. Early Political Career When Bernardo Reyes, governor of Nuevo Leà ³n, brutally broke up a political demonstration in 1903, Madero became politically involved. Although his early campaigns for office failed, he funded a newspaper that he used to promote his ideas. Madero had to overcome his image to succeed as a politician in macho Mexico. He was small with a high-pitched voice, making it difficult to command respect from soldiers and revolutionaries who saw him as effeminate. He was a vegetarian and teetotaler, considered peculiar in Mexico, and an avowed spiritualist. He claimed to have contact with his dead brother Raà ºl and liberal reformer Benito Juarez, who told him to maintain pressure on Dà ­az. Dà ­az Porfirio Dà ­az was an iron-fisted dictator in power since 1876. Dà ­az had modernized the country, laying miles of train tracks and encouraging industry and foreign investment, but at a cost. The poor lived in abject misery. Miners worked without safety measures or insurance, peasants were kicked off their land, and debt peonage meant that thousands were essentially slaves. He was the darling of international investors, who commended him for â€Å"civilizing† an unruly nation. Dà ­az kept tabs on those who opposed him. The regime controlled the press, and rogue journalists could be jailed without trial for libel or sedition. Dà ­az played politicians and military men against one another, leaving few threats to his rule. He appointed all state governors, who shared the spoils of his crooked but lucrative system. Elections were rigged and only the foolish tried to buck the system. Dà ­az had fought off many challenges, but by 1910 cracks were showing. He was in his late 70s, and the wealthy class he represented worried about his successor. Years of repression meant the rural poor and urban working class loathed Dà ­az and were primed for revolution. A revolt by Cananea copper miners in 1906 in Sonora had to be brutally suppressed, showing Mexico and the world that Diaz was vulnerable. 1910 Elections Dà ­az had promised free elections in 1910. Taking him at his word, Madero organized the Anti-Re-Electionist Party to challenge Diaz and published a bestselling book titled  The Presidential Succession of 1910. Part of Maderos platform was that when Dà ­az came to power in 1876, he claimed he wouldnt seek re-election. Madero insisted that no good came from one man holding absolute power and listed Dà ­azs shortcomings, including the massacre of Maya Indians in the Yucatan, the crooked system of governors, and the Cananea mine incident. Mexicans flocked to see Madero and hear his speeches. He began publishing a newspaper,  El Anti-Re-Electionista, and secured his partys nomination. When it became clear that Madero would win, Dà ­az had most of the Anti-Re-Electionist leaders jailed, including Madero, arrested on a false charge of plotting armed insurrection. Because Madero came from a wealthy, well-connected family, Dà ­az could not simply kill him, as he had two generals who had threatened to run against him in 1910. The election was a sham and Dà ­az â€Å"won.†Ã‚  Madero, bailed out of jail by his wealthy father, crossed the border and set up shop in San Antonio, Texas. He declared the election null and void in his â€Å"Plan of San Luà ­s Potosà ­Ã¢â‚¬  and called for armed revolution. November 20 was set for the revolution to begin. Revolution With Madero in revolt, Dà ­az rounded up and killed many of his supporters. The call to revolution was heeded by many Mexicans. In the state of Morelos,  Emiliano Zapata  raised an army of peasants and harassed wealthy landowners. In the state of Chihuahua,  Pascual Orozco  and  Casulo  Herrera raised sizable armies. One of Herreras captains was ruthless revolutionary  Pancho Villa, who replaced the cautious Herrera and, with Orozco, captured cities in Chihuahua in the name of the revolution. In  February 1911, Madero returned from the U.S. Northern leaders including Villa and Orozco didnt trust him, so in March, his force swollen to 600, Madero led an attack on the federal garrison at Casas Grandes, which was a fiasco. Outgunned, Madero and his men retreated, and Madero was injured. Although it ended badly, Maderos bravery gained him respect among the northern rebels. Orozco, at that time leader of the most powerful rebel army, acknowledged Madero as leader of the revolution. Not long after the battle, Madero met  Villa  and they hit it off despite their differences. Villa knew he was a good bandit and rebel chief, but he was no visionary or politician. Madero  was a man of words, not action, and he considered Villa a Robin Hood,  just the man to oust Dà ­az. Madero allowed his men to join Villas force: His days of soldiering were done. Villa and Orozco pushed toward  Mexico City, scoring victories over federal forces along the way. In the south, Zapatas peasant army was capturing towns in his native state of Morelos, beating superior federal forces with a combination of determination and numbers. In May 1911, Zapata scored a huge, bloody victory over federal forces in the town of Cuautla. Dà ­az could see that his rule was crumbling. Dà ­az Quits Dà ­az negotiated a surrender with Madero, who generously allowed the former dictator to leave the country that month. Madero was greeted as a hero when he rode into Mexico City on June 7, 1911. Once he arrived, however, he made a series of mistakes. As interim president, he accepted Francisco Leà ³n de la Barra, a former Dà ­az crony who coalesced the anti-Madero movement. He also demobilized Orozcos and Villas armies. Maderos Presidency Madero became president in November 1911. Never a true revolutionary, Madero simply felt that Mexico was ready for democracy and Dà ­az should step down. He never intended to carry out radical changes, such as land reform. He spent much of his time as president trying to reassure the privileged class that he wouldnt dismantle the power structure left by Dà ­az. Meanwhile, Zapata, realizing that Madero would never approve real land reform, took up arms again. Leà ³n de la Barra, still interim president and working against Madero, sent  Gen. Victoriano Huerta, a brutal remnant of Dà ­azs regime, to Morelos to contain Zapata. Called back to Mexico City, Huerta began conspiring against Madero. When he became president, Maderos only remaining friend was Villa, whose army was demobilized. Orozco, who hadnt gotten the huge rewards he had expected from Madero, took to the field, and many of his former soldiers joined him. Downfall and Execution The politically naive Madero didnt realize he was surrounded by danger. Huerta was conspiring with American ambassador Henry Lane Wilson to remove Madero, as Fà ©lix Dà ­az, Porfirios nephew, took up arms along with Bernardo Reyes. Although Villa rejoined the fight in favor of Madero, he ended up in a stalemate with Orozco. Madero refused to believe his generals would turn on him. The forces of Fà ©lix Dà ­az entered Mexico City, and a 10-day standoff known as la  decena  trà ¡gica (â€Å"the tragic fortnight†) ensued. Accepting Huertas â€Å"protection,† Madero fell into his trap: He was arrested by Huerta on Feb. 18,  1913,  and executed four days later, though Huerta said he was killed when his supporters tried to free him. With Madero gone, Huerta turned on his fellow conspirators and made himself president. Legacy Although he wasnt a radical,  Francisco Madero  was the spark that set off the  Mexican Revolution. He was clever, rich, well-connected, and charismatic enough to get the ball rolling against a weakened Porfirio Dà ­az, but couldnt hold onto power once he attained it. The Mexican Revolution was fought by brutal, ruthless men, and the idealistic  Madero  was out of his depth. Still, his name became a rallying cry, especially for Villa and his men. Villa was disappointed that Madero had failed and spent the rest of the revolution looking for another politician to entrust with the future of his country. Maderos brothers were among Villas staunchest supporters. Later politicians tried and failed to unite the nation until 1920, when Alvaro Obregà ³n seized power, the first to succeed at imposing his will on the unruly factions. Decades later, Madero is seen as a hero by Mexicans, the father of the revolution that did much to level the playing field between rich and poor. He is seen as weak but idealistic, an honest, decent man destroyed by the demons he helped to unleash. He was executed before the bloodiest years of the revolution, so his image is unsullied by later events. Sources McLynn, Frank.  Villa and Zapata: A History of the Mexican Revolution.  Basic Books, 2000.Francisco Madero: President of Mexico. Encyclopedia Brittanica.Francisco Madero. Biography.com.

The Lottery, By Shirley Jackson - 872 Words

It is the human nature to make sacrifices for the people in their community, those they love, and those who they perceive less fortunate. As such, people partake in traditions which have been passed down by their own ancestors, regardless of the place of such traditions in the contemporary society. They simply do them based upon the tradition and respect. In the short story, â€Å"The Lottery,† Shirley Jackson depicts a small town whose people unquestionably cling on a tradition of human sacrifice despite of being of less significance at the time. Every year, the town sanctions the sacrifice of one individual to keep the town in God’s good graces, by stating â€Å"Lottery in June, corn be heavy soon.† (Jackson, 370). The town citizens also believe that the annual human sacrifice significantly contributes to huge harvests in the community. By conducting the sacrifice as a stoning, the town members feel connected to the ancient past, which helps to enfold the entir e process in mystery and a sense of ancient evil in the society. Despite traditional rituals such as human sacrifice having traditional backgrounds, most of them are cruel and unworthy of human observance. The â€Å"Lottery† is a horrible example of the influence of an ancient civic ritual of a society, which is so great that it eradicates all forms of cognitive senses of society’s members. The townspeople have accepted human sacrifice as a part of their lives. It has been a tradition for a very long time and the town keeps itShow MoreRelatedThe Lottery, By Shirley Jackson1195 Words   |  5 PagesOn the surface, Shirley Jackson’s short story, â€Å"The Lottery,† reads as a work of horror. There is a village that holds an annual lottery where the winner is stoned to death so the village and its people could prosper. Some underlying themes include: the idea that faith and tradition are often followed blindly, and those who veer away from tradition are met with punishment, as well as the idea of a herd mentality and bystander apathy. What the author manages to do successfully is that she actuallyRead MoreThe Lottery by Shirley Jackson757 Words   |  4 Page ssucceed but many fail just like the main character Tessie Hutchinson in Shirley Jackson’s short story â€Å"The Lottery†. When someone hears the word â€Å"lottery†, he or she may think that someone will be rewarded with prize. But â€Å"The Lottery† By Shirley Jackson is different than what one thinks. In the story, a lottery is going to be conducted not like Mega Million or Powerball one play here. In the story, the person who wins the lottery is stoned to death instead of being rewarded with the prize. TessieRead MoreThe Lottery By Shirley Jackson931 Words   |  4 PagesIn 1948 Shirley Jackson composed the controversial short story â€Å"The Lottery.† Generally speaking, a title such as â€Å"The Lottery† is usually affiliated with an optimistic outlook. However, Jackson’s approach is quite unorthodox and will surely leave readers contemplating the intent of her content. The story exposes a crude, senseless lottery system in wh ich random villagers are murdered amongst their peers. Essentially, the lottery system counteracts as a form of population control, but negatives easilyRead MoreThe Lottery By Shirley Jackson1504 Words   |  7 Pagesâ€Å"The Lottery† by Shirley Jackson In The Lottery Shirley Jackson fills her story with many literary elements to mask the evil. The story demonstrates how it is in human nature to blindly follow traditions. Even though some people have no idea why they follow these traditions. The title of the story plays a role in how Shirley Jackson used some literary elements to help mask the evils and develop the story. The title â€Å"The Lottery† serves as an allegory. When people think of the lottery majorityRead More`` The Lottery `` By Shirley Jackson894 Words   |  4 Pagesshort story â€Å"The Lottery†, author Shirley Jackson demonstrates Zimbardo’s concepts in three different areas: Authority figures, Tradition and Superstition, and Loyalty. The first concept Jackson portrays in â€Å"The Lottery† is the authority figures. Jackson indicates that the lottery is being held in the town center by one authority figure, Mr. Summers, annually on June 27th. Every June 27th, without fail, townspeople gather in the town square to participate in the annually lottery even though mostRead MoreThe Lottery, By Shirley Jackson1510 Words   |  7 PagesShirley Jackson’s â€Å"The Lottery† illustrates several aspects of the darker side of human nature. The townspeople in Jackson’s â€Å"The Lottery† unquestioningly adhere to a tradition which seems to have lost its relevance in their lives. The ritual that is the lottery shows how easily and willingly people will give up their free will and suspend their consciences to conform to tradition and people in authority. The same mindless complacency and obedience shown by the villagers in Jackson’s story are seenRead MoreThe Lottery By Shirley Jackson9 34 Words   |  4 Pagesâ€Å"The Lottery† by Shirley Jackson signifies the physical connection between the villagers and their unwillingness to give up their tradition. â€Å"The Lottery† is very unpredictable and quite misleading. The black box has no functionality, except every June 27th. Shirley Jackson depicts the black box as an important and traditional tool. Although the villagers in â€Å"The Lottery† are terrified of the goal of the lottery and the black box, they are unwilling to let go of the tradition. Shirley Jackson portraysRead MoreThe Lottery By Shirley Jackson811 Words   |  4 Pagesâ€Å"The Lottery† was published by Shirley Jackson. The story was true expression of Jackson’s genuine thoughts about human beings and their heinous competence in an annual village event for corn harvest . First, her used to word symbolized main point of the story. Second, Jackson was inspired by few historical events happened in the past and a life incident in her life. Lastly, She was able to accomplish the connection between historical and biographical with the story. Therefore, Shirley Jackson’sRead MoreThe Lottery by Shirley Jackson799 Words   |  4 Pagesthe mood and to foreshadow of things to come. The Lottery by Shirley Jackson is a story in which the setting sets up the reader to think of positive outcomes. However, this description of the setting foreshadows exactly the opposite of what is to come. In addition, the theme that we learn of at the end leads us to think of where the sanity of some human beings lies. The story begins with the establishment of the setting. To begin, Shirley Jackson tells the reader what time of day and what time ofRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper from a black box. The husband

Clocky free essay sample

ANSWER 1. For justifying recommendations with respect to target market segment(s) and positioning option(s) for CLOCKY, I analyze the following: Target market segment(s) 1. CLOCKY should be targeted towards the gift (fun-based) segment based on my analysis. Exhibit 8 of the case shows that the older the customer, the more inclined he/she was to purchase CLOCKY as a gift for someone else. Younger customers were more interested to purchase a CLOCKY for themselves. Exhibit 8 also shows that the maximum number of counts responding to CLOCKY’s interest to purchase was in the 26-35 age group, and 26. % considered to buy this as a gift. This segment overlapped with the 25-34 year olds who were used to hit the snooze button maximum (57% of them hitting daily) compared to the fastest risers, as mentioned in the case. This segment of people was likely to be the fastest switchers. Exhibit 8 also shows a steady number (896+557) = 1453 counts aged 46 and over with about 63% of intent to purchase a CLOCKY as a gift. These people were likely to be less switchers and could be leveraged upon CLOCKY’s target segment to translate their decision into purchase. To the higher aged persons, CLOCKY is more like Know-Feel-Do (Utilitarian Instrumental Product and buying decision process). Price is a trade-off variable here to them. Here, consumer satisfaction is actually expectation confirmation – and the loyalty is reward for performance relative to competitors. The relationship with CLOCKY is repeat, word-of-mouth, premium. Nanda can greatly leverage upon this relationship to increase CLOCKY’s business while targeting the right segment of people (aged above 45). CLOCKY can also appeal to Feel-Do-Know (Expressive Product and buying decision process), where it is bought of liking and impulse. Price is also a secondary concern here. Here, consumer satisfaction is actually â€Å"brand image self congruity† – and the loyalty is â€Å"affective commitment†. The relationship with CLOCKY is commitment and self-concept advocacy, both of which Nanda can leverage upon while increasing CLOCKY’s business while targeting the right segment of people (aged between 18 and 45). The target segment of gift is also consistent with the consumers’ behavior based on Maslow’s Hierarchy of Needs and Freud’s theory of being motivated by subconscious motivations. CLOCKY can generate a lot of interest through promotion of consumers who feel good about owning a CLOCKY and gifting it to someone of their love, and this can be good for Nanda initially at the time of bringing CLOCKY first to the market. Later on, she can incorporate the health issues (sleep benefit et al) and other value-add features once she has already got a bit of market share as CLOCKY’s start selling. Positioning options: 1. From my analysis, CLOCKY can be positioned initially as a pet-like fun device, good and cute to look at, nice to feel, that helps a person have a funny wakeup. She should position CLOCKY as a human-like funny person who demands attention in the morning and wakes up humans, just like their cute pets. The positioning in the area of gifts can have a very subtle message with the wakeup process. Without even stressing the health-related benefits et al. , Nanda can cleverly push CLOCKY as being both a nice looking human-like gift that in reality helps people overcome their sleep disorders. Even if the health stuff et al is not explicitly mentioned along rigorous medical terms, it is a major benefit that comes with purchasing CLOCKY as a fun gift item. The pitch that Nanda should make while positioning CLOCKY initially in the gift market is to appeal to the aesthetics and fun of the device, at the same time pointing out in the fun way why it makes wakeup so much easier. Based on the target segment of gift (fun-based), Nanda should position CLOCKY to fulfill the basic consumer psychology of the motivation of having a fun wakeup with a human-like pet device. This is a major motivation for consumers and Nanda can beautifully take advantage of this. It’s a sustained, increasing motivation and need for consumers. Based on Maslow’s hierarchy of needs, she can gradually move her customers up the consumer psychology matrix through better communications and positioning, but leveraging on fundamental psychological need of humans will immensely help CLOCKY reach out to masses and help in huge market proliferation. Positioning along the lines that CLOCKY is a product that addresses a basic human need will immense help CLOCKY get its first sales. The willingness to pay high premiums for satisfying this need is hugely advantageous to CLOCKY. Based on leveraging this consumer psychology, Nanda can greatly increase the value of CLOCKY’s brand. Consumers are willing to pay a premium for CLOCKY mainly because of their rational benefits (CLOCKY’s functionality, trust of Nanda, Quality, Familiarity and Availability of CLOCKY), emotional benefits (their personal preference to own a fun wakeup device – CLOCKY) and symbolic benefits (meaning of owning a CLOCKY as a fun, good-to-look, fashionable gadget) This will also help CLOCKY to build a unique brand. The promise it can make is –â€Å"have fun in waking up each morning†. It can deliver on this promise and gain consumer trust and credibility. ANSWER 2: For justifying recommendations with respect to product, pricing distribution and promotion strategies for CLOCKY, I analyze the following: Product: 1. CLOCKY should mainly be differentiated in its looks (e. g. more colors) and its feel (e. g. softness to hold) to give a wide range of design looks. Given the fact that Nanda has only one product to offer, achieving variety through more designs in color and texture will help CLOCKY appeal more to the gift segment. This will also not cost her much. 2. Nanda should also try and file a trademark protection for â€Å"CLOCKYâ„ ¢Ã¢â‚¬  soon, just to make sure that no one else can infringe on her device name or brand. However, this might be difficult to enforce for a startup, but she should certainly file for trademark protection. Nanda is operating in a mature market with near-perfect competition. There are many players already in her target market and the barriers to entry are very low. She also risks potential imitations and knock-offs. The power of buyers is huge, with very low switching costs, and the power of suppliers is fairly low (based on Porter’s 5 Forces analysis). CLOCKY is also susceptible to improved technological innovation, and runs the risk of being obliterated should a better technological design of the device comes through successful that lowers the device’s cost. CLOCKY’s Product Life Cycle (PLC) would decline fairly fast (about a year from my experience, which happens for any electronics innovation). Usually customers are open to purchasing new products from innovators and early adapters early on in the product lifecycle (especially when it comes to gifts and consumer electronics), after which it declines. Nanda thus must seriously consider rolling out new products derived from CLOCKY during its ongoing product lifecycle. One option is to have out co-branded CLOCKY accessories that are sold alongside CLOCKY. CLOCKY is a device that cannot be upgraded much on its own internal computing structure. Hence, the value-add to customers is not much based on the device improvements, actually. The key value-add to customers is the product features, and the benefits that CLOCKY bring in to have a funny wakeup. Nanda thus runs the risk of sustainable product differentiation. She definitely needs to build the CLOCKY brand and protect it from infringement, thereby holding on to CLOCKY’s position in the target gift market. Usually, in the gift market, the brand of a device commands a lot of purchase power, and Nanda could gradually move CLOCKY in this direction. She can also re-position her product as benefiting health, based on how CLOCKY sells and based on the profile of the buyers and their needs. Nanda is currently located in â€Å"New Products – Current Markets† in the North East Corner of Ansoff’s matrix with her CLOCKY product. Her core focus is on product development strategies. Soon, with CLOCKYs sales increasing, she will move to the North West Corner where she has to think of market penetration. Then she will move to the South West Corner for expanding CLOCKY to new markets, where she needs to know of market development strategies. She has to think of her options in her current location in Ansoff’s matrix. Her actions comprise of new product development (developing CLOCKY’s design better (especially related to looks and aesthetics) and preparing for mass manufacture (reducing the time of bring CLOCKY to the market, possibly through outsourcing manufacture in China) and 4 STPs (Segmentation, Targeting and Positioning) primarily based on Product, Promotion, Price and Place. Pricing and Distribution: 1. Nanda should keep the price of CLOCKY close to $40 per piece. This is mainly because she needs market penetration. And to get market penetration, she needs to sell more numbers of CLOCKY. Essentially, the key for a startup company is the time to break-even. Nanda does not have a lot of capital funding to sustain her business. Hence, the key is to offer a reasonably low price and try and capture as much market volume as possible. 2. Nanda should try and sell CLOCKY through her own website (maximum) and through boutique and gift shops (small number) CLOCKY’s profits are dependent on its price, cost of production and volumes sold. From the case, it states that Nanda estimates that the cost of production of CLOCKY is about $15 per unit. If manufactured in China, the total estimate comes to be around $20. If she prices CLOCKY at $40 per unit, and can cut down on CLOCKY’s distribution channel costs, this price would be quite profitable for her – as the price is good for a large Willingness-to-Pay for a gift for the value CLOCKY offers. She would be able to break-even very soon. In order to take advantage of this $40, Nanda needs to cut down on her distribution channel costs. From the case, partnering with retailers who have above 100% markup price will not work for Nanda at the inception of launching CLOCKY. Partnering with gift shops and boutiques is one option, but the majority of CLOCKY units should be sold through the internet. This is also a good attempt to make CLOCKY appear scarce in the market, and create demand. If consumers perceive CLOCKY of being of high value and is not available and accessible very easily through common outlets, it will create demand for CLOCKY. Nanda can greatly leverage upon this pull strategy of CLOCKY in her distribution channel to create more number of CLOCKY units sold. Nanda has a website called http://www. clocky. net (from the case) where interested CLOCKY buyers enter their details and register their interest. Nanda can easily enable buyers to actually order CLOCKY from this same website. It is a classic case of B2C marketing. The distribution channel would be very short and wide, and involve minimum costs for Nanda. Once she gets the online orders, she can coordinate the shipping of CLOCKYs from her manufacturer. Nanda has options of premium pricing, penetration pricing, economy pricing and price skimming with CLOCKY. She can go for Premium Pricing if she can pitch CLOCKY’s message to the right angle about addressing consumers’ basic motivational needs. She can go for price skimming once CLOCKY has been selling a lot. However, even if she goes for Premium Pricing, she does not keep the price very high. A double-the-price of production is good enough for Nanda. Nanda can also go for psychological pricing, responding to consumers’ emotional levels, if her marketing pitch is well along this direction. Promotion strategies: 1. CLOCKY’s message should be quite clear while making its brand promise: it jumps from the air and runs away, making you chase around it and have a fun wakeup. The fact that this is a human-like, personalized device should be the key pitch in promotion strategy. . Nanda should use the internet (along with her own website) to offer deals and update consumers about CLOCKY’s latest activities. Given the fact that her immense PR and media exposure is generating lots of hits on her website, she can use her own website http://www. clocky. net to offer promotions and create consumer purchase influences. 3. Nanda should leverage upon her immense PR and media exposure to build a large word-of-mouth marketing base at the initial stages of launching CLOCKY. This will greatly help in cutting down her advertising costs for CLOCKY. The immense publicity that Nanda is receiving can help position CLOCKY’s brand initially. The publicity can help generate awareness about CLOCKY, and coupled with internet-based blogs and product reviews, immensely helps in word-of-mouth marketing. Word-of-mouth marketing is often a crucial pillar of initial success for a startup company selling a consumer product like a gift. The publicity that she is getting is very good for advertising CLOCKY. Given the fact that Nanda does not have a large budget for advertising, the media publicity can help her greatly. Nanda’s PR and media exposure, as a proxy to CLOCKY’s IMC and promotion strategy, will greatly help Nanda enhance CLOCKY’s brand perception through: a) Reaching CLOCKY’s message at the right time and place to the right customer b) Developing consumers level of understanding and behavior with CLOCKY c) Correctly positioning CLOCKY’s brand in terms of points? of? difference and points? of? parity. d) Motivating consumers to consider purchase of the CLOCKY brand, especially while providing pitch to addressing their fundamental motivations and needs. e) Creating strong brand associations of CLOCKY with Nanda herself.

Strong emotions and ideas Essay Example For Students

Strong emotions and ideas Essay A comparison of To Autumn and La Belle Dame Sans Merci on how they present strong emotions and ideas  To Autumn and La Belle Dame Sans Merci are poems both written by John Keats. Both are classic examples of the genre. Both poems share emotive and passionate feelings. In to Autumn Keats describes his strong feelings about autumn. In La Belle Dame Sans Merci we see Keats express strong emotions about life and death. In this essay I plan to focus on the different emotions and ideas that Keats writes about in To Autumn and La Belle Dame Sans Merci. In To Autumn the first stanza describes the bounty, in the last the dreaminess, Keats expresses words that are so transparent and direct that reading the poem we almost forget they are words, and in fact are nature itself. Keats makes it appear as though the seasons are speaking to the reader and not him. This pensiveness and interaction with Mother Nature creates s subtle awareness of time passing and of changes taking place within nature. In La Belle Dame Sans Merci Keats presents his ideas quite differently to how he did in To Autumn. The ballad does not open with a relaxing tone; the first paragraph uncomfortably cuts off very sharply. A general comparison that one can make between the two pieces is that the contents of To Autumn are wholesome and natural whilst the contents of La Belle Dame Sans Merci is supernatural and incredibly dream like. Keats deliberately uses archaic language in To Autumn and La Belle Dame Sans Merci; this creates a more poetic effect in the two poems. We will write a custom essay on Strong emotions and ideas specifically for you for only $16.38 $13.9/page Order now To Autumn appeals greatly to the senses, with ripeness to the core is describing tasting of the fruit and is a description that therefore appeals to the taste buds. Keats also appeals to scent in To Autumn Drowsd with the fume of poppies In To Autumn descriptions appealing to the senses are generally positive. In La Belle Dame Sans Merci imagery related to the senses is more complicated than in To Autumn. There is imagery appealing to the senses that is a blur between positive and negative. Full beautiful a faerys child describes beauty that is supernatural, somebody so beautiful that it simply cannot be real. Keats also writes I see a lily thy brow which is obviously negative and is a description of fear. After describing fear Keats writes about looking pale and feeling ill With anguish moist and fever dew, And on thy cheeks a fading rose Fear and illness are two fundamental elements that Keats would have been experiencing from the point he realized he had tuberculosis. Keats presents his views in To Autumn by writing very vividly his imagination is almost photographic. In La Belle Dame Sans Merci the sonnet is so magical, supernatural and fantasy like the reader will inevitably make up their own mind about what Keats is describing. In To Autumn however the description of autumn is so clear that the reader can quickly see what Keats is describing. La Belle Dame Sans Merci the narrator appeals to feel sorry for the knight in the first stanza, the narrator shows concern in his opening line O what can ail thee. The first three stanzas of the sonnet contain many words with negative meanings ail, no birds and fever. The diction and outlook is evidently negative. The reader will probably sympathise with the knight because of this. To Autumn starts very differently. It starts with a definite positive and uplifting tone with the opening first stanza addressing Autumn, describing its abundance, its friendship with the sun, how Autumn ripens fruits and causes the late flowers to bloom. In the second stanza Keats appears to describe the figure of Autumn as Mother Nature, frequently seen sitting on the granary floor, her hair soft-lifted by the wind, and often seen sleeping in the fields or watching a cider-press squeezing the juice from apples. .u08c32158516c865c18ef41e59e3e794b , .u08c32158516c865c18ef41e59e3e794b .postImageUrl , .u08c32158516c865c18ef41e59e3e794b .centered-text-area { min-height: 80px; position: relative; } .u08c32158516c865c18ef41e59e3e794b , .u08c32158516c865c18ef41e59e3e794b:hover , .u08c32158516c865c18ef41e59e3e794b:visited , .u08c32158516c865c18ef41e59e3e794b:active { border:0!important; } .u08c32158516c865c18ef41e59e3e794b .clearfix:after { content: ""; display: table; clear: both; } .u08c32158516c865c18ef41e59e3e794b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u08c32158516c865c18ef41e59e3e794b:active , .u08c32158516c865c18ef41e59e3e794b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u08c32158516c865c18ef41e59e3e794b .centered-text-area { width: 100%; position: relative ; } .u08c32158516c865c18ef41e59e3e794b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u08c32158516c865c18ef41e59e3e794b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u08c32158516c865c18ef41e59e3e794b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u08c32158516c865c18ef41e59e3e794b:hover .ctaButton { background-color: #34495E!important; } .u08c32158516c865c18ef41e59e3e794b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u08c32158516c865c18ef41e59e3e794b .u08c32158516c865c18ef41e59e3e794b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u08c32158516c865c18ef41e59e3e794b:after { content: ""; display: block; clear: both; } READ: Woman plead with him! EssayIn La Belle Dame Sans Merci love plays a considerable part, I made a garland for her head is clearly a romantic gesture and hints that Keats has fallen in love with the faerys child. Keats also presents us with ideas on his feelings about death withering and fading flowers, winter, paleness, cold, sleep, and corpse-like men. Keats uses repetition of the word pale Pale warriors, death-pale and he uses the phrase paley loitering twice once in the first stanza and once in the last stanza. The plethora of imagery indicating death shows the reader that death was probably on Keats mind whilst he was writing La Belle Dame Sans Merci. To Autumn does n ot have a theme of love with a person but instead it describes a love of autumn and a love of life in general. Time is presented in different ways in the two poems. In To Autumn the poem has a solid theme of time passing soft dying day. There is also regret at the passing of time and the changing of the seasons Then in a wailful choir the small gnats mourn From this quote we can obviously tell that the gnats dislike autumn ending. In La Belle Dame Sans Merci the reader does not have as clear motion of time. The Knight loses track of time, he goes into a trance Hath thee in thrall.  To Autumn and La Belle Dame Sans Merci have both proved very influential poems over a long period of time. Despite living such a young life Keatss is undoubtedly one of the most important poets of the English language and his work will live on for many more years.